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KNOW YOUR WEBSITE CONVERSION RATE

Conversion Rate Optimisation Calculator

Explore the prospective revenue boost and return on investment for your website.

Basic
Advanced
Please fill required fields.
Step 1

Select your Industry

? Please select your industry to know your benchmark industry conversion rate in the results section

Step 2

What is your average monthly traffic?

? Traffic information can be found on your Google Analytics/GSC, and other online tools such as SEMrush and Moz

What is your current conversion rate?(%)

? If your website gets 1000 visitors and 100 of them convert to paying customers, your CVR is (100/1000)% = 10%

What is your average order value?($)

? Average Order Value = Total monthly revenue/Total monthly Orders

Step 3

How much would you like to increase your conversion rate by?

How much would you like to increase your Average Order value by?

Calculate

Result

Industry Conversion Rate Benchmark

3.4%

Increase in Monthly Website Revenue

$.....

Compare your current and future website performance

Total Conversion Rate

Before
.....%
After
.....%

Total Order Conversions

Before
.....
After
.....

Average Order Value

Before
$.....
After
$.....

Monthly Online Revenue

Before
$.....
After
$.....
Please fill required fields.
Step 1

Select your Industry

? Please select your industry to know your benchmark industry conversion rate in the results section

Step 2

What is your average monthly traffic?

? Traffic information can be found on your Google Analytics/GSC, and other online tools such as SEMrush and Moz

How many Product views did you receive?

? Traffic to your product pages or no. of times the products were viewed on your website.

How many Add to Carts did we observe?

? No. of times the products were added to your cart.

How many checkouts were initiated?

? How many users initiated checkouts after the cart page?

How many orders were completed?

? One transaction = 1 order.

What is your average order value?

? What is the average transaction value for orders placed on your store?

Step 3

What will your monthly investment be?

How much would you like to increase your Average Order value by?

How much would you like to increase your Conversion rate by?

Calculate

Result

Industry Conversion Rate Benchmark

3.4%

Increase in Monthly Website Revenue

$.....

Your future website performance

  • Performance
  • ROI

Visits

Views

Add to Cart

Checkout

Orders

Average Monthly Traffic

Before
.....%
After
.....%

Average Product Views

Before
.....%
After
.....%

Average Add to Cart

Before
.....%
After
.....%

Average Checkout

Before
.....%
After
.....%

Average Orders

Before
.....%
After
.....%

Conversion Rate

Before
.....%
After
.....%

Average Order Value

Before
$.....
After
$.....

Website Revenue

Before
$.....
After
$.....
Time (Months)
Net Revenue
ROI %
12
$ .....
.....%
18
$ .....
.....%
24
$ .....
.....%

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ECOMMERCE CONVERSION AUDIT OPTIMISATION
We helped a client recently improve their conversion rate from 1.14% to 5.67% resulting in an increase of Revenue by +38%.
Get detailed Analysis of your website and e-commerce store

    Before
    Conversion Rate
    1.14%
    Conversion Funnel

    Added to Cart

    430 Sessions
    2.41%

    Reached Checkout

    289 Sessions
    1.62%

    Sessions Converted

    203 Sessions
    1.41%
    After
    Conversion Rate
    5.67% 50%
    Conversion Funnel

    Added to Cart

    515 Sessions
    9.19%2%

    Reached Checkout

    524 Sessions
    9.35%11%

    Sessions Converted

    318 Sessions
    5.67%50%

    FAQs

    The practise of boosting website performance through conversion rate optimisation (CRO) involves raising the proportion of visitors who complete desired actions, including completing a purchase or filling out a form. In order to increase conversion rates, it entails studying user behaviour, tweaking website components, and running trials.
    The potential effects of conversion optimisations on your business may be estimated using a CRO calculator. By using factors like the current conversion rate, average order value, and desired rise in conversion rate, it helps you to prioritise optimisation methods, make data-informed decisions, and evaluate the possible gain in income or leads.
    The CRO calculator uses values and formulas such as Current Conversion Rate (CCR), Desired Conversion Rate (DCR), Average Order Value (AOV) and Traffic Volume (TV)). These inputs are used to calculate metrics like Projected Increase in Revenue (PIR) and Conversion Rate Lift (CRL)
    The results provided by the CRO calculator are estimates based on the inputs provided and certain assumptions. Actual results may vary due to factors like user behaviour, website design, and targeting. The calculator provides a valuable reference point, but real-world testing and analysis are necessary for precise results.
    To use the CRO calculator effectively, input accurate and realistic values for current conversion rate, average order value, and traffic volume. Analyse the calculated results, assess the potential increase in revenue or leads, and use them to inform optimisation strategies and prioritise efforts to maximise impact.
    Improving conversion rates can lead to increased revenue, improved return on investment (ROI), higher customer acquisition, enhanced user experience, and better overall business performance. By optimising the conversion process, you can generate more sales or leads from your existing website traffic.
    Yes, the CRO calculator can be customised to align with your specific business needs. You can incorporate industry-specific metrics, adjust formulas, or tailor inputs based on your goals and requirements. Customisation ensures that the calculator provides relevant and accurate estimates for your business.

    We prioritise the privacy and security of your data. Any information entered into the CRO calculator is handled with care and protected according to industry-standard security practices. We do not store or share your data without your consent.

    It is recommended to use the CRO calculator periodically to track progress, evaluate the impact of optimisation efforts, and make informed decisions. Regular assessments can help you identify trends, measure the effectiveness of changes, and continuously improve conversion rates.
    Yes, we provide additional resources such as blog posts, articles, or guides to help you further explore CRO concepts, best practices, and advanced optimisation strategies. These resources can provide valuable insights and help you enhance your understanding of CRO techniques.

    Review

    Vector-Smart-Object2

    ”Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.”

    Director & Co-Founder -Teelixir

    Vector-Smart-Object2

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