DigitXL

Customer Acquisition Strategy

Boost conversions with behavioural insights and personalisation

As a Digital marketing intelligence agency, DigitXL knows how important it is to design and implement the right customer acquisition strategy, that can drive growth for our business. We help clients to take advantage of leading marketing practices, technology, and analytics services to deploy a leading-edge customer acquisition strategy that is unique to their business.

Customer Acquisition Strategy

It is not about what to execute, it is about how to execute an acquisition strategy which brings value to the business.

Below is the list of services we provide, to deliver a successful customer acquisition strategy for our clients

If you want help with your acquisition strategy, get in touch with us today for an obligation-free chat with our consultants. We will ensure
you get the best value from our acquisition strategy consultants.

Customer Acquisition Strategy

We believe in using data as a key catalyst to define a unique end-to-end customer acquisition strategy for our clients. The modern-day acquisition is not only about generating leads, but also overseeing their conversion and providing a delightful experience to get improved customer reviews. Our acquisition strategy is derived using the following stages:

4 STAGES OF CUSTOMER ACQUISITION

Attract

Convert

Close

Delight

img Strangers

Target Strangers actively looking for your service or product

img Visitors

Attract them to your website, app or digital ecosystem

img Leads

Convert the visits into leads using right behavioural optimisation tactics

img Customers

Convert them into customers by optimising funnels and retargeting strategies

img Promoters

Keep them engaged with your brand, generating references and increased LTV (Life time value)

We believe a good acquisition strategy should be

One of the key outcomes of our strategy is to understand your prospecting customers and their interests. Based on this, we create an acquisition plan to promote the products that your customers are interested in, at the right place, and with the right message. Using data analytics, we provide insights on where we are losing our customer’s interest and execute strategies to improve your customer conversion. Pretty interesting, isn’t it?

Targeted

Customer acquisition campaigns can prove to be really expensive if you are not focusing on the right target audiences that will bring value to your business. We work with your existing digital marketing and analytics teams to understand the key attributes/behaviors of your customers. Based on this we create a unique digital acquisition strategy for your business to target the prospective customers across digital marketing channels like Google ads, Social media, Emails, Blogs, etc. The idea is to show the right ad, with the right content message, at the right place.

Once we acquire the right traffic to your websites or apps, the next step for us is to increase the conversion on your website. Working with your UX and developers, we strategize the best-personalised experience we can deliver to successfully boost your website conversions.

Flexible

With the constant change going around in the world and technologies, it is very important that our customer acquisition methods adapt to the changing environment so that we can continue having a leading-edge
over the competitors.

Customer Acquisition Campaigns

Sustainable

With the constant change going around in the world and technologies, it is very important that our customer acquisition methods adapt to the changing environment so that we can continue having a leading-edge
over the competitors.

Let’s work together

Ready for an obligation free
digital strategy consultation?