Our Magical services for automation

Below are some popular solutions within the Adobe Experience platform.

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Competitive Edge

Unlocking years of expertise in data collection and tag manager services like GTM, Adobe Launch, Tealium, and more, we empower teams to excel. Our advanced GTM & GA tools not only enhance customer experiences but also cultivate brand loyalty, giving your business a strategic edge in today's competitive landscape.

Unlocking years of expertise in data collection and tag manager services like GTM, Adobe Launch, Tealium, and more, we empower teams to excel. Our advanced GTM & GA tools not only enhance customer experiences but also cultivate brand loyalty, giving your business a strategic edge in today's competitive landscape.

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Advanced Tag Configuration

Empower your team with our expertise in advanced tag configuration. We specialise in deploying custom solutions and integrations, enabling you to capture user data and behavioural insights through custom events and built-in variables. Additionally, we offer server-side tagging solutions to tackle the latest cookie challenges effectively. Gain a competitive edge in data collection with our tailored services.

Empower your team with our expertise in advanced tag configuration. We specialise in deploying custom solutions and integrations, enabling you to capture user data and behavioural insights through custom events and built-in variables. Additionally, we offer server-side tagging solutions to tackle the latest cookie challenges effectively. Gain a competitive edge in data collection with our tailored services.

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Automated Data Collection

Using our data layer strategy and tag configuration process, we can automate your data collection process. This will give you the ability to capture the event data automatically, with minimum testing and configuration efforts.

Using our data layer strategy and tag configuration process, we can automate your data collection process. This will give you the ability to capture the event data automatically, with minimum testing and configuration efforts.

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On-Demand Resourcing

Flexible Consulting and Resourcing Solutions for Your Projects Discover our versatile consulting solutions, enhanced by Google Tag Manager (GTM). Choose between our Agency Consulting or Dedicated On-Demand Resourcing model, both optimized to leverage GTM's capabilities. Whether you require independent consultants or a full-time dedicated resource, our agile approach ensures efficient collaboration with your internal teams. Trust us to streamline your project execution while harnessing the power of GTM for optimal results.

Flexible Consulting and Resourcing Solutions for Your Projects Discover our versatile consulting solutions, enhanced by Google Tag Manager (GTM). Choose between our Agency Consulting or Dedicated On-Demand Resourcing model, both optimized to leverage GTM's capabilities. Whether you require independent consultants or a full-time dedicated resource, our agile approach ensures efficient collaboration with your internal teams. Trust us to streamline your project execution while harnessing the power of GTM for optimal results.

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Tag Governance

Deploy a reliable tag release process, which can assist your team closely monitoring the tags and data being shared with third parties. This will also help you prepare for GDPR challenges and page load speed-related concerns in the future.

Deploy a reliable tag release process, which can assist your team closely monitoring the tags and data being shared with third parties. This will also help you prepare for GDPR challenges and page load speed-related concerns in the future.

Google Tag Manager

We provide a broad array of Google Tag Manager consulting services including

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    Audit your existing Google Tag Manager configuration, rules & variables

Optimise Conversions & Beyond:
Discover our other Suite of Services

Search Excellence

Did you know that more than 68% of online experiences begin with a search engine.?
Search engine optimisation is definitely not a one-time impact; more like a snowball effect that continues developing and picking up speed, giving improved results over the long haul.

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E-commerce Brilliance

A personalised website experience has a higher conversion rate than a typical user experience for each customer. Give your audience a personal touch by knowing their needs, which will help you achieve better ROI for your business.

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Personalisation Strategy

A personalised website experience has a higher conversion rate than a typical user experience for each customer. Give your audience a personal touch by knowing their needs, which will help you achieve better ROI for your business.

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Google Analytics Pro

At DigitXL, we specialise in unleashing the full potential of data. Whether it's ensuring robust tracking aligned with business requirements or dissecting data to extract actionable insights, we've collaborated with major global companies, empowering them to fuel business growth through data-driven strategies.

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Over 100+ businesses of all sized trust us.

FAQs

Digitxl team can help you with the current setup of the google analytics audit & also create advanced measurement strategies. Below are some questions that our customers often ask.

Google Tag Manager is a simple tool to manage tags, marketing pixels, or code snippets (JavaScript) that may be used across websites or mobile apps to transfer data to third-party applications (e.g. Google Analytics, Facebook, email etc.). It has a very simple user interface, helping marketing teams to manage tags with minimum developer dependency. The Google Tag Manager has three key components: Tags : Javascript snippets or tracking pixels Triggers : Informs Tag manager on how, when, and where to fire a tag. Variables : data (or attributes) for the tag and trigger to work effectively. We can use a variable template or define custom variable types.

Implementation depends on the scale and size of your website or application. Small implementations can be completed within a day whereas large implementations can take 3-6 months depending on the complexity of the applications. You can test if the tracking code snippets are working or not using a preview mode or debugging tool. It usually takes around 24-46 hours to start seeing the data in your Google Analytics property.

GTM can be used to track a lot of behavioural and marketing performance data. For e.g., goal conversion tracking, marketing campaign tracking, form error tracking (API or validation errors), phone call tracking, eCommerce tracking & much more.

The biggest difference with GTM is it has a free license and plenty of documents to support analytics implementation. Below are some other tag managers that are often used by large organisations: Adobe Launch : Only available for websites that use Adobe Experience Cloud (AEC) products like Adobe Analytics, Adobe Target, Adobe Audience Manager etc. Adobe launch is a viable solution because of the seamless integration with Adobe solutions and comes at no extra cost. Unlike Google Tag Manager, it is not a free product and is only available if you have a paid AEC license. Ensighten : Ensighten features a well-designed architecture that allows for quick page loading. Furthermore, Manage separates the code from the conditions, allowing for the reuse of conditions. Data governance and GDPR compliance are easy to monitor and enforce using Ensighten’s Privacy solution. Ensighten Manage also has a price tag attached to it. GTM : Google Tag Manager (GTM) is a program developed by Google. GTM’s integrations with other Google products, such as Google Analytics, Google AdWords, Google Surveys, and Google Optimize, are one of its most powerful features. GTM is available in two versions: a free version for individuals and small to medium enterprises and a paid version for corporate applications. Tealium IQ : Over 1,000 pre-built tag templates and partner connectors are available in Tealium IQ tag management. Tealium IQ is a paid tag manager as well.

GTM has seamless integration with analytics & marketing platforms like Google Analytics, Google Ads, Facebook, Linkedin, and many other third-party tags. There are 100s of variable templates and documentation available online to train your team. Implementing GTM scripts is fairly simple, and can reduce the development or testing efforts for the teams. It has a free version that can be sufficient for most small to mid-tier businesses. GTM allows you to manage all of your tags from a single user interface. The most important benefit is you can create standardised event name conventions and send consistent data across all platforms.

To set up event tracking, conversion triggers, and custom variables, you must have technical knowledge about GTM. If you're going to use Facebook pixels or conversion APIs, you must have a basic understanding of how they work. Without training and experience, it is not advisable to deploy Google Tag Manager on the live website. Incorrect use of the GTM tool may result in broken URLs, marketing tags, and even data collection issues. DigitXL has a certified team of Google Tag Manager experts, that can help you create the most effective GTM properties including the setup, monitoring, and upgrades.

No, unless you are using Google Tag Manager 360. It also requires minimal developer support. However, to avoid any website damage, it is recommended that you obtain proper training on how to deploy the GTM code to your website pages. You can deal with all of your tags yourself, saving time and money!

Real reviews from our clients

Our Digitxl consultant has helped us to automate our Adobe Analytics & datalayer implementation by working with our DevOps teams. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data & confidently share the insights with our teams.

Damanpreet Kaur
Damanpreet Kaur

Digital Analytics Lead

Improved Our Digital Data & Analytics Substantially!

Working with DigitXL has been an incredibly seamless experience, and their services are genuinely first-class. Their dedication to providing Adobe Analytics playbooks and reporting has yielded significant outcomes for our team. All in all, we highly endorse DigitXL for their outstanding digital solutions. 👌

Laura Campuzano
Laura Campuzano

Digital Insights Lead

Adobe Analytics Resourcing & Partnership Has Been Fruitful!

I highly recommend DigitXL for their outstanding analytics expertise, strategic thinking, and dedication to meeting customer requirements. Tapan and his team at DigitXL have a comprehensive approach that aligns with business/campaign objectives.

Yannick Pierre
Yannick Pierre

Head of Digital

Detailed Visibility On Our Ecommerce Sales Funnel & User Interactions!

Digitxl's consulting in Adobe Analytics reporting and playbook designs has been invaluable. Truly appreciate the expertise and hands-on approach!

Sakshi Sukhla
Sakshi Sukhla

Digital Analytics Lead

Very Detailed Expertise In Data Collection & Adobe Analytics!

Our service from Tapan and the DigitXL team has been outstanding. Very professional and respectful service and treatment of our team while managing expectations of executive management and providing genuine, research based feedback and results and coaching for the whole team.

Abbey Cooper
Abbey Cooper

Marketing Director

Digitxl’s Professionalism & Approach Is Outstanding!

Our ecommerce team has greatly benefited with the engagement with Digitxl team. They have tagged our website with right Google Analytics events, enabling detailed analysis on our users car abandonment rates. The Data Studio dashboard has really simplified the reporting process, proving timely insights to entire team. We are really happy with the consultation and prompt support provided by the team.

Bec Wilson
Bec Wilson

Founder & CEO

We Love The Insights From Our Looker Studio Dashboards!

Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.

Daniel W
Daniel W

Co-Founder

Conversion Rates Have Gone Up From 1% to 3.5% With Digitxl.

We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts. While there is still plenty to do, I am confident that we are now on the right path with the help of Digitxl. I would recommend them to any business who are looking to gain visibility of their digital marketing performance and improve their online presence.

Nithiya B
Nithiya B

Marketing Manager

Measurement & Reporting Champions! Thanks Team.

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