Our Personalisation Services

Personalisation is the art of delivering tailored and unique experiences to each individual seamlessly across various channels. It’s the driving force behind growth and value in today’s landscape. To thrive in this competitive era, adopting personalisation as your brand’s core principle is imperative. Understanding not only what customers desire but also why they seek a product or service is the key to attracting the right audience and boosting sales.

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Dynamic Content Personalisation

Enhance user engagement with content tailored to each visitor, driving conversions through highly personalised messaging. Provide a unique and captivating experience that resonates with individual preferences.

Enhance user engagement with content tailored to each visitor, driving conversions through highly personalised messaging. Provide a unique and captivating experience that resonates with individual preferences.

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Defining Personas

Develop detailed customer personas to gain deeper insights into your target audience, enabling more effective personalisation and marketing strategies. Our Persona Creation service helps you understand your customers on a granular level, enhancing your ability to connect and engage with them.

Develop detailed customer personas to gain deeper insights into your target audience, enabling more effective personalisation and marketing strategies. Our Persona Creation service helps you understand your customers on a granular level, enhancing your ability to connect and engage with them.

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Recommendation Engines

Boost sales and satisfaction with AI-powered product recommendations, maximising cross-selling and upselling opportunities. These engines not only suggest products but also understand customer preferences through Persona Creation, delivering a truly tailored shopping experience.

Boost sales and satisfaction with AI-powered product recommendations, maximising cross-selling and upselling opportunities. These engines not only suggest products but also understand customer preferences through Persona Creation, delivering a truly tailored shopping experience.

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Customer Journey Mapping

Map your customers conversion paths, identifying personalisation opportunities at every interaction point. Understand the complete customer journey and leverage insights from Persona Creation to create meaningful touch-points that drive conversions and brand loyalty.

Map your customers conversion paths, identifying personalisation opportunities at every interaction point. Understand the complete customer journey and leverage insights from Persona Creation to create meaningful touch-points that drive conversions and brand loyalty.

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E-commerce Personalisation

Craft a seamless shopping experience, increasing cart values and customer retention through tailored product suggestions. Elevate your e-commerce game by personalising every step of the customer's shopping journey, leveraging Persona Creation data for lasting success.

Craft a seamless shopping experience, increasing cart values and customer retention through tailored product suggestions. Elevate your e-commerce game by personalising every step of the customer's shopping journey, leveraging Persona Creation data for lasting success.

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A/B Testing and Optimisation

Refine your strategy with data-driven insights, ensuring maximum ROI by optimising user experiences. Continuously refine your digital approach based on real-time data and insights from Persona Creation to stay ahead of the competition.

Refine your strategy with data-driven insights, ensuring maximum ROI by optimising user experiences. Continuously refine your digital approach based on real-time data and insights from Persona Creation to stay ahead of the competition.

Benefits of Personalisation Services:

Our approach towards Personalisation revolves around Experience Optimisation—a strategic blend of customer-centric initiatives that redefine interaction, ensuring every touchpoint resonates with your audience. Here's how:

Relevance Redefined

We tailor experiences to align with individual customer needs, making interactions more personalised and impactful.

Tailored Recommendations

Our strategy intertwines product recommendations with customer preferences, resulting in recommendations that genuinely cater to your audience's desires.

Maximised Returns

By fine-tuning our strategies, we drive a surge in ROI and LTV from both new and returning visitors, ensuring sustained business growth.

Loyalty Amplification

Through these initiatives, we not only foster brand loyalty but also elevate NPS scores, creating a legion of delighted and loyal customers.

Optimise Conversions & Beyond:
Discover Our Other Suite of Services

Search Excellence

Did you know that more than 68% of online experiences begin with a search engine?
Search engine optimisation is definitely not a one-time impact; more like a snowball effect that continues developing and picking up speed, giving improved results over the long haul.

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E-commerce Brilliance

A personalised website experience has a higher conversion rate than a typical user experience for each customer. Give your audience a personal touch by knowing their needs, which will help you achieve better ROI for your business.

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Google Analytics Consulting

At DigitXL, we specialise in unleashing the full potential of data. Whether it's ensuring robust tracking aligned with business requirements or dissecting data to extract actionable insights, we've collaborated with major global companies, empowering them to fuel business growth through data-driven strategies.

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Over 100+ businesses of all sized trust us.

FAQs

Digitxl team is here to guide you every step of the way, offering personalised assistance to help you implement and optimise our personalisation tools for maximum impact on your business. Below are some questions that our customers often ask.

Personalisation in marketing refers to tailoring content, products, or services to individual users based on their preferences, behaviours, and demographics.

Personalisation can benefit various industries such as e-commerce, retail, hospitality, travel, finance, healthcare, and more, by providing customised experiences to their customers.

We offer a range of personalisation solutions including website personalisation, email personalisation, product recommendations, dynamic content, A/B testing, and omnichannel experiences to maximise engagement and conversions.

Get in touch with our team to schedule a consultation. We'll assess your needs, discuss your goals, and tailor a personalised strategy to help you unlock the full potential of personalisation for your business.

Personalisation can enhance customer experience, improve engagement, increase conversion rates, and ultimately drive revenue growth by delivering targeted and relevant content to your audience.

We employ data-driven techniques, including customer segmentation, behaviour analysis, AI-powered algorithms, and real-time testing to develop personalised strategies tailored to your business goals and target audience.

Yes, personalised content can enhance user experience, increase dwell time, reduce bounce rates, and improve SEO performance by delivering relevant and engaging content that resonates with your audience.

Real reviews from our clients

Our Digitxl consultant has helped us to automate our Adobe Analytics & datalayer implementation by working with our DevOps teams. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data & confidently share the insights with our teams.

Damanpreet Kaur
Damanpreet Kaur

Digital Analytics Lead

Improved Our Digital Data & Analytics Substantially!

Working with DigitXL has been an incredibly seamless experience, and their services are genuinely first-class. Their dedication to providing Adobe Analytics playbooks and reporting has yielded significant outcomes for our team. All in all, we highly endorse DigitXL for their outstanding digital solutions. 👌

Laura Campuzano
Laura Campuzano

Digital Insights Lead

Adobe Analytics Resourcing & Partnership Has Been Fruitful!

I highly recommend DigitXL for their outstanding analytics expertise, strategic thinking, and dedication to meeting customer requirements. Tapan and his team at DigitXL have a comprehensive approach that aligns with business/campaign objectives.

Yannick Pierre
Yannick Pierre

Head of Digital

Detailed Visibility On Our Ecommerce Sales Funnel & User Interactions!

Digitxl's consulting in Adobe Analytics reporting and playbook designs has been invaluable. Truly appreciate the expertise and hands-on approach!

Sakshi Sukhla
Sakshi Sukhla

Digital Analytics Lead

Very Detailed Expertise In Data Collection & Adobe Analytics!

Our service from Tapan and the DigitXL team has been outstanding. Very professional and respectful service and treatment of our team while managing expectations of executive management and providing genuine, research based feedback and results and coaching for the whole team.

Abbey Cooper
Abbey Cooper

Marketing Director

Digitxl’s Professionalism & Approach Is Outstanding!

Our ecommerce team has greatly benefited with the engagement with Digitxl team. They have tagged our website with right Google Analytics events, enabling detailed analysis on our users car abandonment rates. The Data Studio dashboard has really simplified the reporting process, proving timely insights to entire team. We are really happy with the consultation and prompt support provided by the team.

Bec Wilson
Bec Wilson

Founder & CEO

We Love The Insights From Our Looker Studio Dashboards!

Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.

Daniel W
Daniel W

Co-Founder

Conversion Rates Have Gone Up From 1% to 3.5% With Digitxl.

We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts. While there is still plenty to do, I am confident that we are now on the right path with the help of Digitxl. I would recommend them to any business who are looking to gain visibility of their digital marketing performance and improve their online presence.

Nithiya B
Nithiya B

Marketing Manager

Measurement & Reporting Champions! Thanks Team.

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