When AI shapes decisions, will it choose your brand?
AI platforms are changing how organisations are discovered, compared and shortlisted. DIGITXL helps businesses improve how AI engines understand, cite and recommend them with measurable visibility.
Built for stores that get traffic—but not enough sales.
Search behaviour is changing faster than most organisations realise.
Buyers no longer always start at Google. A growing share ask AI engines directly and act on the answer.
- 01 User types a query into Google
- 02 Scans a page of links
- 03 Opens several tabs to compare
- 04 Visits brand websites
- 05 Forms a shortlist manually
- 01 User types a query into Google
- 02 Scans a page of links
- 03 Opens several tabs to compare
- 04 Visits brand websites
- 05 Forms a shortlist manually
How AI actually understands your brand.
AI doesn't read a single page and decide. It builds an understanding from connected signals expertise, content, authority, partnerships, technology, mentions. The clearer those signals, the more confidently you're recommended.
Connected, not isolated
Engines weigh signals together. A strong site with weak third-party citations still under-recommends.
Confidence, not keywords
Models reach for brands they're confident about. GEO is the work of building that confidence.
Continuous, not one-off
AI understanding shifts as engines, content and competitors change. The signal model needs maintenance.
Our GEO Services
GEO Brand Audit
Discover exactly how generative AI engines currently describe, represent, and recommend your brand. We systematically query major AI platforms to map your brand’s current generative footprint and identify critical gaps or inaccuracies.
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth,...
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Yannick Pierre Head of Digital
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across trusted sources that trains AI perception ensuring generative engines characterise your brand accurately, positively, and in line with your positioning.
Yannick Pierre Head of Digital
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth, and styles that generative models draw from comprehensive guides, definitive explainers, and data-rich resources that become AI reference material.
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth,...
Yannick Pierre Head of Digital
Entity & Knowledge Signals
Build robust entity signals that help generative AI models confidently associate your brand with your industry, expertise, and unique value. We strengthen your presence in knowledge graphs, authoritative directories, and structured data sources AI models trust.
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth,...
Yannick Pierre Head of Digital
Citation & Source Authority Building
Generative engines pull from trusted, cited sources. We place your brand, data, and expertise across high-authority platforms — industry publications, research databases, trusted media, so AI models have credible sources to draw from when generating responses about your brand.
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth,...
Yannick Pierre Head of Digital
Local Business GEO
Ensure generative engines recommend your business for location-specific prompts. We optimise your local authority signals, geo-specific content, and regional citation profile so when users ask AI to recommend a business in your city, yours is generated as the answer.
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth,...
Yannick Pierre Head of Digital
GEO Analytics & Insights
Monitor how and where generative AI engines reference your brand. We track brand mention frequency across AI platforms, measure sentiment accuracy in generated outputs, identify new opportunities, and report on the tangible business impact of your GEO strategy.
Brand Narrative Shaping
Influence how AI models describe your brand. We create and distribute authoritative content across...
Generative Content Strategy
Create content specifically engineered to be included in AI-generated responses. We write in formats, depth,...
Yannick Pierre Head of Digital
Optimising journeys across ecommerce, finance, and enterprise.
Brisbane
Shopify Optimisation
Melbourne
Experimentation & Analytics
Brisbane
Shopify Optimisation
Your GEO Success Starts with DIGITXL
Our personalised GEO strategies are designed to shape how generative AI engines perceive, describe, and recommend your brand authentically and effectively.
Generative AI-First Data Strategy
We study how large language models are trained to reference brands then reverse-engineer the signals needed to position your business as the trusted, go-to recommendation in your industry.
Personalised Solutions for Every Client
Every brand has a unique generative footprint and different gaps. Our GEO roadmaps are custom-built for your industry, competitive set, and target audience's AI search behaviour.
Transparent Reporting
Know exactly how generative engines are portraying your brand across platforms, how often you're being recommended, and the measurable business impact with clear, detailed monthly reporting.
DIGITXL’s Proven GEO Process
Step 1
Generative Brand Audit
What We Do
- Analyse visibility across major AI platforms
- Audit current generative footprint
- Benchmark against competitors
- Identify missing signals, gaps, and inaccuracies
What You Get
- Generative audit report
- AI visibility gap analysis
- Competitor comparison
- Priority issue list
What Improves
- Stronger visibility foundation
- Clear funnel visibility
- More accurate AI brand representation
Step 2
Strategy & Signal Implementation
What We Do
- Build authority signals
- Create AI-referenceable brand content
- Optimise trusted source placements
- Strengthen structured brand messaging
What You Get
- GEO opportunity map
- Signal implementation plan
- AI-ready content direction
- Prioritised action checklist
What Improves
- Greater brand inclusion across AI answers
- Clearer perception signals
- Better revenue opportunity alignment
step 3
Continuous GEO Optimisation
What We Do
- Monitor generative model outputs
- Track shifts in mentions and sentiment
- Refine content and signal strategy
- Adapt to evolving AI search behaviour
What You Get
- GEO performance monitoring
- Experiment briefs
- Updated optimisation roadmap
- Test plan with key variables
What Improves
- Stronger result consistency
- Cleaner inclusion signals
- Reduced risk of misinformation or brand drift
step 4
Generative Growth Reporting
What We Do
- Track generative mentions and visibility
- Measure brand inclusion rates
- Analyse sentiment accuracy
- Connect AI visibility to business value
What You Get
- Monthly GEO performance report
- Live experiment insights
- AI growth dashboard
- Clear next-step recommendations
What Improves
- Cleaner stakeholder visibility
- More accurate performance tracking
- Faster decision-making for GEO growth
Pragmatic answers to the questions clients actually ask.
Businesses improve visibility in ChatGPT and AI search through stronger entity signals, structured content, FAQs, topical authority, schema implementation, trusted mentions, and content designed to answer customer questions clearly.
1000+
EXPERIMENTS & COUNTING
Need a more precise answer?
Our calculator shows exactly what an engagement could look like for your store. Fast and tailored.
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In their own words.
“Our Digitxl consultant has helped us automate our Adobe Analytics & datalayer. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data.
“Our Digitxl consultant has helped us automate our Adobe Analytics & datalayer. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data.
