Digital Analytics Optimisation Agency
Optimise your digital strategy by turning Data into Results.
Our analytics consultants believe that continuous optimisation is the key to any business growth. There is always room for optimisation across various stages of customer journeys including awareness, consideration, conversion, or retention. It is important to use data and understand your user’s psychology to convert them from website visitors to loyal customers.
Digital Optimisation Services
1 Digital Optimisation Strategy
Digital optimisation plays an important role in getting the maximum ROI from your investments optimisation in digital platforms (websites and apps) or digital marketing campaigns (Google Ads, Social media, etc). It is more important than ever to have a proper engagement and audience strategy for your customers. Your digital ecosystem needs to “show personalised content, to the right audience, at the right time.” With proper digital optimisation strategy , you can drive more sales, reduce digital marketing costs, and increase the lifetime value from your customers.
2 Conversion Rate Optimisation
CRO or Conversion rate optimisation is a process of split testing the user paths (journey), call to action, and components on your website, in order to validate your hypothesis. These hypotheses are derived using digital data and customer psychology. A/B and Multivariate testing are the common split testing methods used by our team to drive scalable the testing process, higher conversions, and customer satisfaction on the websites. Talk to our consultant today to strategise your Conversion Optimisation Digital campaigns.
3 Sales Funnel Optimisation
Sales funnel is one of the most critical journeys (flow) of your website. It is very important that the funnel is continuously optimised so that we are getting the maximum return from every single customer using our platform. Most businesses tend to look at the top of acquisition funnel which consists of driving trafic to the websites. However, we often overlook how important it is to stop the customer leakages caused due to irrelevant content, website errors, or dullish sales flows within the websites. This will result in customers losing interest from your website and searching for competitor websites that can offer an optimised experience.
4 Personalisation
Personalisation is a science of understanding your customer and providing them with personalised user experience on your website. The purpose of personalisation is to show relevant content to the user, which connects to their persona or intent. In today’s ever-growing internet world, personalisation can prove to be the stepping stone to give you an edge over your competitors. Talk to our consultants today to discuss a scalable personalisation strategy tailored to your industry/business.
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Here's how we do it:
Audit
Our first step to creating a tailored Digital optimisation strategy is to audit your current digital ecosystem (Websites, Apps, Digital Marketing setup, Emails & Customer engagement setup etc). We analyse the digital data collected across these platforms to understand the current performance and optimisation opportunities across all the stages of your customer journey.
Strategise
Based on the Audit results and thorough industry benchmarking, we will then create a tailored digital optimisation strategy that is specific to your industry and audiences interacting with your business. The Strategy includes the key outcomes we want to get from Digital Marketing, Websites, and overall digital portfolio for your business. The work we do is in alignment with your existing digital strategy. Our primary goal is to optimise your existing digital strategy, rather than re-inventing the wheels. The strategy outcome also includes a roadmap of opportunities that can enhance your digital portfolio. Our focus is to answer “how to execute the strategy” rather than “What to execute?”
Optimise
Once the Digital optimisation plan has been approved by your team, we will start implementing optimisation the roadmap to optimise your digital user experience and drive results.
Below are some of the results we can achieve for our clients
| OPPORTUNITIES | RESULTS |
|---|---|
|
Optimising site design |
Optimising Digital marketing campaign setup |
|
Optimising Digital marketing campaign setup |
Improve lead generation, Reduce costs per click |
|
Search engine optimisation strategy |
Reducing spend on paid advertisements |
|
Targeting the right audience |
Lower acquisition and marketing costs |
|
Optimising funnel dropouts |
Increase in sales, More value from marketing |
|
Personalisation |
Showing personalised content drives loyalty and sales |
Examples of personalisation use cases
Mobile device
With personalisation, you can understand your audiences and segment them based on the devices they prefer using. If a visitor engages with your brand over the phone, it would make sense to specifically target him when they are actively using a mobile device, and bring them to your website sales funnel. You can show them personalised messages based on what you already know about the visitor, promoting purchase intent and confidence.
Banners & Content
You can change your banners to reflect images and promotions that are tailored to a specific visitor on your website. For example, if it is warm in one part of the world, but cold in another part, you can change the banners in real-time as below:FAQs
We try to rely on the tools that are currently used by your business. We if we need to incorporateadditional technologies, we can provide suggestions based on the budget and platforms in use.
Some common technologies we use are as follows:
Web analytics tools: Google Analytics, Adobe Analytics
Conversion Optimisation tools: Optimizely, Adobe Target
Heatmap tools: Content Square, Crazy egg
Reporting tools: Data studio, Tableau
Marketing tools: Google Ads, Facebook Ads
Search and other tools:Google Search Console, Tag Manager access
It is really difficult to put an amount to the overall optimisation project. The initial audit and strategy phase can cost somewhere between $3K-$15K based on the size & complexity of the business. Based on the strategy results, the implementation cost can vary based on the type of tactic we are deploying.