eCommerce Website Analytics

Smash your eCommerce goals by deploying our proven eCommerce conversion tactics.

Partner with the DigitXL team to gain precise insights into eCommerce performance and achieve goals by boosting customer lifetime value and conversions.

FREE eCommerce AUDIT

    Unlock your website’s full potential with our free conversion audit – let data-driven decisions drive your success today!

    Benefits of eCommerce Analytics

    Trust Digitxl to Provide best ecommerce analytics service & improve conversions using innovative proven strategies

    E-commerce Analytics strategy

    Get experienced assistance to improve the performance of your e-commerce site, from user acquisition to conversions on your online store. Create a sophisticated plan for your brand that puts customers first, and meets revenue KPIs.

    E-commerce as a Service

    We manage the entire e-commerce site by focusing on important areas for development. This entails offering one or more of the following services below –

    Our Services

    Below are some of the services we provide to our ecommerce customers:

    Take Control of Your Website's Performance: Linking Google Search Console and Google Analytics 4

    1 CRO

    In today’s digital landscape, businesses are looking for ways to optimise their online presence and provide a good shopping experience. Conversion rate optimization (CRO) is one approach that has been gaining traction in recent years, and us being one of the leading CRO agencies in Australia are helping businesses achieve their goals. Our CRO specialists collaborate with your digital analysts, UX designers, and web developers to optimise visitor pain points. We can help you optimise the landing pages, and conversion funnels, and show a personalised customer experience on your websites & mobile apps.

    2 UI/UX

    If your company has an attractive, efficient, and speedy website, it will rank higher in search results. Similarly, website behaviours such as a long load time and a prolonged checkout procedure might increase cart abandonment rates and reduce revenue. The User Experience (UX) and User Interface (UI) of your eCommerce site are crucial for retaining visitors long enough to convert them into customers.

    3 Product analytics

    We believe that every product has the potential to be great, but it takes the right data and analysis to unlock its full potential. That’s why our team of experienced data analysts and experts use the latest testing tools and techniques to provide our clients with the insights they need to make informed decisions about their products. Our product analytics services cover everything from web analytics and customer feedback and surveys to user behaviour tracking and Multivariate testing.

    4 eCommerce SEO

    Our SEO strategy combines traditional search engine optimisation approaches, current trends, and expert knowledge to help you rank higher in search results, capture more qualified traffic, and convert it into revenue. (Keyword optimisation, image optimisation, simplifying Google Analytics)


    E-commerce optimisation is a thorough strategy for raising your website’s conversion rate. Your website’s goal should be to reduce friction in every aspect, including navigation, design elements, and layout. The website should be focusing on providing the best experience for your current and potential customers.

    Conversion rates are a dependable, effective metric for determining how well various digital marketing methods and channels operate on your platform, whether it’s your website or an online store. Knowing where visitors are on your site and what they’re clicking on allows your firm to assess the performance of each page, action button, or even the entire website.

    Adding Google Analytics to your Shopify store is a simple process that involves entering your Google Analytics tracking code into the settings of your Shopify store. Here are the steps to take:


    Set up your Google Analytics account: If you don’t already have one, create one by going to the Google Analytics website (https://analytics.google.com) and following the sign-up instructions.


    Create a new property: After logging into your Google Analytics account, navigate to the “Admin” tab in the left-hand menu and click the “Create Property” button. To add a new property to your Shopify store, simply follow the prompts.


    Retrieve your Google Analytics tracking code: After creating your new property, you’ll be given a tracking code that you’ll need to add to your Shopify store. Copy this code.


    Log in to your Shopify account: Log in to your Shopify account and navigate to the “Online Store” section of your dashboard.


    Access your Theme Editor: Within the Online Store section, click on “Themes.” Select the “Customize” button on the current theme, and select “Theme Actions” > “Edit Code” from the dropdown menu.


    Paste your tracking code: Within the theme editor, locate the “theme.liquid” file and click on it. Scroll to the bottom of the file and paste your Google Analytics tracking code just before the </head> tag.


    Save your changes: After pasting your tracking code, click on “Save” to save your changes.


    Your Google Analytics tracking code is now added to your Shopify store, and you should start seeing data in your Google Analytics account within a few hours

    Individuals or pros may optimise or construct your web company from the ground up. They can discover the advantages of your store and advise you on how to avoid problems while improving sales and ROI.

    Customers depart when they are required to open or create an account in order to go to the checkout counter. A lengthy and complicated checkout process (lack of guest checkout). Shipping costs are high, or the delivery time is extended. Websites that take a long time to load.

    Conversion rates for internet sales typically vary between 2.5 and 3%. Even if everything goes as planned, you should only expect to close the transaction around 2-3% of the time. Your online store should strive for a conversion rate of at least 3%. After that, you can progress to more complex conversion rate approaches.

    Need Help?

    We are an experienced Google Analytics agency and can provide end-to-end support from drafting web analytics strategies to implementing scalable analytics solutions for your business. Book your free consultation today.