AI Search Optimisation
Be found wherever your customers search.
DIGITXL connects SEO, AEO, GEO and analytics to improve how brands are discovered, understood and cited across Google and AI-powered search.
Be found in search. Be cited by AI. Measure what happens next.
Vsibility reporting across priority buyer prompts, citations and AI referral activity.
Search isn’t one surface anymore.
Buyers move between ranked results, direct answers and generative research in a single decision. Each surface rewards something different.
One search strategy. Different discovery surfaces.
AI SEO connects all three. Each discipline has its own page, this is how they work as one programme.
Where are you losing AI visibility?
Most brands lose visibility for a small number of identifiable reasons. Naming the right one is the difference between activity and progress.
Competitors appear. You don’t.
Your category is being discussed, but your brand is absent.
You rank but aren’t cited.
Your site performs in traditional search, but AI chooses other sources.
AI misunderstands your brand.
Your services or expertise are described inaccurately.
Your content is interchangeable.
There is little original evidence or first-party insight.
Your authority lives only on your own website.
Third-party corroboration is weak.
You cannot measure any of it.
Traditional SEO reporting does not show the full AI-search picture.
Traffic acquisition report
What AI search growth actually looks like.
A twelve-week window from a live engagement. Interpretation only the numbers come straight from the client’s own reporting.
Low visibility across priority buyer prompts.
Our AI Search Optimisation Services
One connected programme across technical search, content, authority and measurement delivered by the same team that runs your analytics.
AI Visibility Intelligence
Understand where your brand appears across priority buyer prompts, citations, competitor presence and AI-referred journeys.
Technical Foundations
Build the technical conditions required for reliable search and AI discovery across crawling, rendering and indexing.
Search Architecture
Organise content around how buyers research, compare and decide across traditional and AI-powered search.
Brand Authority
Help search engines and AI systems understand who you are, what you do and why you should be trusted.
Citation Strategy
Develop source-worthy information competitors cannot easily reproduce, so AI systems have a reason to cite you.
Optimisation
Connect visibility to measurable business behaviour, from citation to engaged session to assisted conversion.
Our service from Tapan and the DigitXL team has been outstanding. Very professional and respectful service and treatment of our team while managing expectations of executive management and providing genuine, research based feedback and results and coaching for the whole team.
Digitxl's consulting in Adobe Analytics reporting and playbook designs has been invaluable. Truly appreciate the expertise and hands-on approach!
Our ecommerce team has greatly benefited with the engagement with Digitxl team. They have tagged our website with right Google Analytics events, enabling detailed analysis on our users car abandonment rates. The Data Studio dashboard has really simplified the reporting process, proving timely insights to entire team.
We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts.
Our DIGITXL consultant has helped us to automate our Adobe Analytics & datalayer implementation by working with our DevOps teams. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data & confidently share the insights with our teams.
Our ecommerce team has greatly benefited with the engagement with Digitxl team. They have tagged our website with right Google Analytics events, enabling detailed analysis on our users car abandonment rates. We are really happy with the consultation and prompt support provided by the team.
I highly recommend DIGITXL for their outstanding analytics expertise, strategic thinking, and dedication to meeting customer requirements. Tapan and his team at DIGITXL have a comprehensive approach that aligns with business/campaign objectives.
Visibility without measurement is just another vanity metric.
We combine AI search optimisation with analytics and CRO, so visibility is connected to real business outcomes.
Referral
Engagement
Conversion
Revenue / Lead quality
AI Search Performance
What makes a brand ready for AI search?
Pragmatic answers to the questions clients actually ask.
What is AI SEO?
AI SEO is the practice of optimising your website, content, and brand signals so AI platforms like Google AI Overviews, ChatGPT, Perplexity, and Gemini, find, trust, and cite your business in their generated answers. It’s also called Generative Engine Optimisation (GEO) or AI Search Optimisation.
How is AI SEO different from traditional SEO?
Traditional SEO competes for a ranking position and a click. AI SEO competes for a citation inside the answer itself. Both rely on the same technical and content foundations, but AI SEO adds structure, entity clarity, and authority signals that AI platforms need to select and quote a source.
Is AI SEO the same as GEO?
No, GEO (Generative Engine Optimisation) is the technical discipline of shaping content so AI systems can extract and cite it. AI SEO is the broader commercial term for that discipline, packaged alongside traditional SEO. When we deliver AI SEO, GEO work sits at its core.
Do you offer AI SEO as a standalone service, or is it bundled with SEO?
No, AI SEO is not a standalone product at DIGITXL — it’s built into every SEO engagement. The technical health, content depth, and authority signals that help you rank in Google are the same signals AI platforms use to decide who to cite.
Which AI platforms do you optimise for?
We optimise your visibility across:
• Google AI Overviews and AI Mode
• ChatGPT
• Perplexity
• Gemini
• Microsoft Copilot
Each platform sources and summarises content differently, so we tailor parts of the strategy to each one.
Can AI SEO actually drive traffic and leads, given AI answers reduce clicks?
Yes. Even though AI answers can reduce clicks for some queries, appearing inside them builds trust and recall before a customer compares alternatives, increasing the odds they choose you when they do click through. This work also strengthens your traditional search performance at the same time.
How long does it take to see results from AI SEO?
Most businesses see early AI visibility citations and brand mentions in AI Overviews within 3 to 6 months, depending on existing SEO health. Sites with strong technical foundations and structured content typically see movement sooner, and results compound as trust signals accumulate across the web.
How much does AI SEO cost?
AI SEO retainers at DIGITXL are scoped to your goals, industry, and current site health rather than sold as a fixed package. As a general market guide, most Australian AI SEO programs run between $3,000 and $7,000+ per month depending on scope.
[ASSUMPTION: figure is a general AU market range from competitor research, not a confirmed DIGITXL rate confirm your actual pricing band before publishing.]
How do you measure and report on AI SEO success?
We report on:
• Citation frequency in AI Overviews and ChatGPT
• Brand mention frequency across the web
• Share of voice against competitors in AI-generated answers
• Traditional rankings, traffic, and conversions
These sit alongside your standard SEO reporting for the full picture.
What industries or businesses benefit most from AI SEO?
AI SEO delivers the most value for businesses whose customers research before buying: professional services, eCommerce, healthcare, finance, legal, and B2B. If your audience uses AI tools to shortlist providers in your category, appearing in those answers matters.
What makes DIGITXL different from other AI SEO agencies?
DIGITXL combines AI SEO with analytics, CRO, and Martech under one roof, so strategy and execution aren’t split across separate vendors. You work directly with senior strategists, not account managers. We’re a certified Google Partner and Adobe Partner, with teams based in Melbourne and Adelaide serving clients across Australia since 2019.
AI SEO
AI SEARCH OPTIMISATION
Build visibility across traditional and AI Powered Search
Start with a benchmark of where your brand appears today, and where competitors are being cited instead.
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In their own words.
Our Digitxl consultant has helped us to automate our Adobe Analytics & datalayer implementation by working with our DevOps teams. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data & confidently share the insights with our teams.
Damanpreet Kaur
Digital Analytics Lead
I highly recommend DIGITXL for their outstanding analytics expertise, strategic thinking, and dedication to meeting customer requirements. Tapan and his team at DIGITXL have a comprehensive approach that aligns with business/campaign objectives.
Yannick Pierre
Head of Digital
Digitxl’s consulting in Adobe Analytics reporting and playbook designs has been invaluable. Truly appreciate the expertise and hands-on approach!
Sakshi Sukhla
Digital Analytics Lead
Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.
Daniel W
Co-Founder
We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts. While there is still plenty to do, I am confident that we are now on the right path with the help of Digitxl. I would recommend them to any business who are looking to gain visibility of their digital marketing performance and improve their online presence.
Nithiya B
Marketing Manager
