Braze CDP Consulting for Smarter Engagement

DIGITXL is an experienced Braze consulting agency and official Braze partner, helping businesses implement and optimise Braze CDP to unify data, automate campaigns, and improve customer retention.

Energy Australia
Digital Analytics Lead
Digitxl has helped us to automate our Adobe Analytics & data layer. Data quality has improved dramatically with our new event-based data layer, helping us to build trust in our data.

Braze CDP Services

01

Customer Data Unification

DIGITXL configures Braze CDP to centralise data from websites, apps, CRM systems, and offline sources, allowing businesses to maintain structured and reliable customer records.

02

Audience Segmentation & Targeting

We help businesses group customers based on behaviours, interests, and transaction history, allowing for better messaging across multiple channels.

03

Omnichannel Messaging Setup

DIGITXL enables Braze’s automation tools for email, SMS, push notifications, and in-app messaging, helping businesses deliver relevant and timely communication.

04

Privacy & Compliance Frameworks

We implement consent tracking, role-based access, and data-sharing controls keeping your customer data platform tool fully compliant with GDPR, CCPA, and more.

05

Flexible Resourcing & Managed Services

DIGITXL offers resourcing support for Braze CDP, including campaign ops, QA, and optimisation available on-demand or through managed service models.

06

Ongoing Performance Monitoring

We provide real-time data validation, audience tracking, and ongoing support, keeping Braze CDP functioning at peak performance.

Braze CDP Capabilities

  • Data Collection
  • Identity Matching
  • Cross-Channel Sync
  • Real-Time Processing
  • Audience Segmentation
  • Event Tracking
  • API Connections
  • Customer Journeys
  • Msg Personalisation
  • Analytics & Reporting
  • Data Governance
  • Privacy Controls
  • Consent Management
  • Behavioural Targeting
  • Trend Analysis
  • Campaign Automation
  • Data Warehousing
  • Ongoing Support

Why Choose DIGITXL?

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01

Braze CDP Specialists

DIGITXL has hands-on experience setting up, managing, and fine-tuning Braze CDP for enterprises.

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02

Data Unification Expertise

We structure customer data flows for accurate, deduplicated, and actionable insights.

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03

Privacy & Compliance Focus

DIGITXL ensures secure data handling, consent tracking, and alignment with regulatory standards.

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04

Cross-Platform Activation

Our services connect Braze CDP with CRMs, analytics platforms, and marketing automation tools.

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05

Marketing Personalisation Strategies

We help businesses build targeted campaigns, automate messaging, and refine audience engagement.

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06

Ongoing Support & Performance Optimisation

DIGITXL offers long-term data monitoring, troubleshooting, and system improvements.

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FAQs

A Braze consultant helps businesses set up, improve and manage the platform for customer engagement. This can cover segmentation, campaign setup, automated journeys, personalisation, integrations and reporting. The work is usually about making sure Braze is using the right customer data and that campaigns fit the way the business manages its customer lifecycle.

Braze allows businesses to communicate with customers based on their behaviour, preferences and stage in the customer journey. Campaigns can run across channels such as email, push notifications and in-app messaging. This makes it possible to build journeys around onboarding, retention, re-engagement and loyalty rather than relying only on one-off campaigns.

Braze allows teams to create segments using customer attributes, behaviour, preferences and engagement. Those segments can then be used to decide who receives a particular message, offer or customer journey.Good personalisation starts with reliable data. If customer attributes or events are incomplete, even a well-designed campaign can end up targeting the wrong people.

The right metrics depend on what the campaign is trying to achieve. Teams might look at engagement, conversions, repeat purchases, retention, customer lifetime value or revenue from specific journeys. It is also useful to connect Braze data with other business systems. That gives you a better view of what happened after a message was sent, rather than relying only on campaign engagement metrics.

A Braze specialist can be useful when campaigns are becoming difficult to manage, customer data is spread across different systems or the team is struggling to build effective journeys. It can also help when segmentation is inconsistent, personalisation is limited or there is no clear way to understand whether lifecycle campaigns are actually working.

Yes. Braze can connect with customer data platforms, analytics tools, CRM systems, ecommerce platforms and other marketing technologies. DIGITXL can help map the data between these systems and make sure the right customer events and attributes are available in Braze. This is important for reliable segmentation, campaign triggers and reporting.

Braze can be used across different stages of the customer relationship, from onboarding and activation through to retention and re-engagement. Teams can create automated journeys based on actions a customer takes or does not take. Common examples include welcome journeys, abandoned actions, loyalty campaigns, product education and win-back programs.

events and journeys are added over time. A review can uncover outdated journeys, unnecessary complexity, data gaps or reporting issues. DIGITXL can work through the current setup, identify what needs attention and prioritise changes that make the platform easier to manage and more useful for the marketing team.

Over 100+ businesses of all sizes trust us.

Oracle
Suncorp
Penfolds
Minfos
Latitude
gama health care
Flybuys
EnrgyAustralia
EBOS-Group-Limited.
Heart Foundation
Aami
Teelixir