10 Proven Ways to Boost Your Conversion Rate, AOV, and Revenue!

1. Introduction

Welcome to the world of online business, where the race to win over customers and increase profits never stops. If you’re a business owner looking to up your game in Conversion Rate Optimisation (CRO), you’re in for a treat. We’ve got 10 incredible tips and tricks that will not only spark your interest but also supercharge your online success!

2. Master the Art of A/B Testing

Tip: Don’t just stop at buttons and headlines. Test everything from your website’s homepage, layout, CTAs to your checkout process.

A/B testing is like the compass that guides you through the unknown CRO. It’s about perfecting your entire website to maximise conversions. When exploring how to increase conversion rate on your website, A/B testing becomes indispensable. According to our Analytics Partners – Adobe, companies that perform A/B testing can expect to see a 10-20% increase in their conversion rates. That’s a substantial boost for your bottom line!

3. Make It Mobile-Friendly

Did you know that mobile e-commerce sales are predicted to reach a whopping $8.23 trillion by 2028? It’s no surprise, given how glued we are to our smartphones. Having a mobile-friendly website isn’t just an option anymore but a must when considering ways to increase conversion rate.

Google’s Mobile-First Indexing makes it even more critical, as mobile-optimised sites rank higher in search results. Ignoring mobile users could cost you valuable conversions and revenue. So, if you’re wondering how to increase website conversion rate, start by making your site mobile-friendly.

4. Improve Page Load Speed

Tip: Compress images/videos/gifs and use browser caching to reduce load times.

Amazon found that for every 100 milliseconds of improvement in load time, their sales increased by 1%. Your pages, especially the homepage, should load completely within the first 3 seconds.

The lesson here is clear: faster websites equal higher conversions. Slow-loading pages frustrate users, make them distrust your website, and drive them away. If you’re searching for tips to increase your conversion rate, speeding up your site is a great place to start. Tools like Google PageSpeed Insights can help you identify areas for improvement.

5. Craft Irresistible Product Descriptions

Surprisingly, 87% of online shoppers consider product content extremely or very important when deciding to buy. Don’t treat product descriptions as an afterthought. They play a pivotal role in convincing your customers to hit that “Buy” button. A great product description addresses your customers’ needs, highlights the benefits, and tells a compelling story.

If you’re looking for ways to increase conversion rate, focus on your product descriptions. Use persuasive language and consider adding videos, user-generated content, like reviews, social proof, and testimonials, to build trust. Provide clear instructions on how to use the product, purchase safety guarantees, etc., so there is safety of their purchase.

6. The Magic of Exit-Intent Popups

Want to rescue potentially lost sales? Enter exit-intent popups like a discount or freebie, which will help you regain the attention of your customers.

These little saviours in the form of pop-ups appear when a visitor is about to leave your site, offering a tempting deal or discount to persuade them to continue shopping. You can also add elements of personalisation, such as showcasing a product the customer has previously viewed, highlighting a section of your website the customer may find interesting, or featuring a secret deals section.

7. Simplify the Checkout Process

The average cart abandonment rate across industries is a staggering and with so many options on the internet, if your website is not among the top-performing ones in functionality and aesthetics, visitors will leave even before browsing.

A complicated checkout process can be a conversion killer. Reduce confusion by streamlining your checkout process to as few steps as possible. Implement guest checkout options, auto-fill forms, and progress indicators. If you’re wondering how to increase conversion rates on your website, simplifying the checkout process is crucial. Every extra click is a chance for your customer to abandon their cart.

8. Leverage Social Proof

Tip: Display real-time purchase notifications to create a sense of trust. Display what your previous customers think about the product.

We are social creatures, and we tend to follow the crowd. Incorporating social proof elements like reviews, ratings, and real-time purchase notifications can work wonders for your conversions. 

9. Personalise the User Experience

Take a look at major brands like Amazon, eBay, they have sections on their websites specifically recommended for you based on your interests, gender, location, activities, or previous purchases. They also highlight special deals curated just for you.

Utilise data-driven personalisation to recommend products based on a customer’s browsing and purchase history. If you’re exploring ways to increase conversion rate, personalising the user experience is key. Personalised emails, product recommendations, and even personalised landing pages can significantly impact your AOV and conversion rates.

10. Create Urgency and Scarcity

Want to make customers act fast? Inject a dose of urgency and scarcity. Whether it’s a countdown timer for a limited-time offer or an “Only 5 left in stock” message, these tactics create a sense of urgency that can push hesitant shoppers into action. You can even consider emails similar to cart abandonment, saying the product they love is going to be out of stock soon. You can also develop a sense of nostalgia by presenting your customers with a limited edition product that resonates with emotional value, such as a 90s-themed classic rock t-shirt related to your niche products that most of us would love to have.

11. Keep on Optimising

Believe it or not, very less businesses are happy with their conversion rates. So, don’t rest on your laurels thinking this is the best you can get and blame it on the market or your niche.

CRO is an ongoing journey. Regularly analyse your data, gather user feedback, and stay updated on industry trends. If you’re committed to finding ways to increase conversion rate, remember that what works today might not work tomorrow, so stay proactive in maintaining and boosting your conversion rates, AOV, and revenue.

12. So, what do we know, what have we learnt?

These CRO tips and tricks are your golden ticket to higher conversion rates, a boosted average order value, and increased revenue. Remember that CRO is not a one-time thing but it’s a continuous and cyclic process of improvement and perfection.

Your journey to online business success begins right now!

13. FAQ

Q1. What is the most effective way to increase my website’s conversion rate?

A. A/B testing is one of the most effective ways. By testing headlines, layouts, CTAs, and checkout steps, you can find what resonates best with your audience and steadily improve conversion rates.

Q2. Why is mobile optimisation important for conversions?

A. With mobile commerce expected to reach $8.23 trillion by 2028, a mobile-friendly site ensures customers have a smooth shopping experience. It also helps your website rank higher in Google’s search results.

Q3. How does page load speed impact revenue?

A. Faster websites convert better. Studies show even a 100ms delay can reduce sales. Aim to keep your site loading within 3 seconds to avoid losing customers.

Q4. What role does personalisation play in increasing AOV?

A. Personalisation such as tailored product recommendations, personalised emails, and custom landing pages encourages shoppers to buy more by showing them relevant products and offers.

Q5. How do urgency and scarcity tactics help boost sales?

A. Countdown timers, “Only 5 left” notices, and limited editions create urgency. These tactics push hesitant customers to complete purchases quickly, boosting conversions and revenue.

Q6. When should I consider working with a CRO agency?

A. If your website is getting good traffic but sales aren’t growing as expected, a CRO agency can help. They bring proven testing methods, expert analysis, and fresh insights to uncover why users drop off and how to turn more visitors into paying customers.