How Our CRO Agency Delivers Growth.

DIGITXL helps marketing, digital, and e-commerce leaders identify exactly where their users are dropping off and run precise experiments to fix it. As a conversion rate optimisation agency, our actions are based on real insights. From A/B testing and user journey analysis to personalisation and funnel adjustments, we ensure every change is proven to improve conversions, reduce waste, and create long-term, measurable outcomes.

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End-to-End CRO Management

For teams that need consistent CRO without the internal overhead, DIGITXL handles everything. We as Conversion Rate Optimisation Consultants manage the full process from initial audit and strategy design to execution, testing, and in-depth analysis. We work alongside your team, so you can focus on your core objectives while we drive measurable improvements and optimise the customer journey for better conversions.

For teams that need consistent CRO without the internal overhead, DIGITXL handles everything. We as Conversion Rate Optimisation Consultants manage the full process from initial audit and strategy design to execution, testing, and in-depth analysis. We work alongside your team, so you can focus on your core objectives while we drive measurable improvements and optimise the customer journey for better conversions.

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A/B & Multivariate Testing

Our A/B and multivariate testing services give you the clarity you need to make decisions based on what actually drives your users. We design tests that eliminate guesswork, show exactly what resonates, and provide actionable insights helping your team understand the moves that lead to higher conversions.

Our A/B and multivariate testing services give you the clarity you need to make decisions based on what actually drives your users. We design tests that eliminate guesswork, show exactly what resonates, and provide actionable insights helping your team understand the moves that lead to higher conversions.

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Website Personalisation

Personalisation is about creating experiences that matter to each individual visitor. With DIGITXL, we use behavioural data and past interactions to serve the right message at the right moment whether that’s dynamic content, tailored recommendations, or unique offers. Every touchpoint is designed to increase relevance, build trust, and drive conversion, so your users feel understood and more likely to act.

Personalisation is about creating experiences that matter to each individual visitor. With DIGITXL, we use behavioural data and past interactions to serve the right message at the right moment whether that’s dynamic content, tailored recommendations, or unique offers. Every touchpoint is designed to increase relevance, build trust, and drive conversion, so your users feel understood and more likely to act.

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E-commerce Sales Optimisation

Your customers are leaving your site without buying. We find out why. DIGITXL analyses every step of the buyer’s journey from product discovery to checkout to pinpoint where users are losing interest or encountering roadblocks. We identify the friction points that hurt your eCommerce Conversion Rate and implement changes that make it easier for customers to complete their purchase. Faster paths to checkout. Fewer drop-offs. More revenue.

Your customers are leaving your site without buying. We find out why. DIGITXL analyses every step of the buyer’s journey from product discovery to checkout to pinpoint where users are losing interest or encountering roadblocks. We identify the friction points that hurt your eCommerce Conversion Rate and implement changes that make it easier for customers to complete their purchase. Faster paths to checkout. Fewer drop-offs. More revenue.

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UX/UI Design

A complicated user journey leads to frustrated users and abandoned sales. DIGITXL’s UX/UI consulting services identify and remove the friction points preventing users from completing their goals. We design intuitive experiences that guide users smoothly from discovery to action improving satisfaction, reducing drop-offs, and driving repeat visits. If your UX is turning customers away, we fix that fast.

A complicated user journey leads to frustrated users and abandoned sales. DIGITXL’s UX/UI consulting services identify and remove the friction points preventing users from completing their goals. We design intuitive experiences that guide users smoothly from discovery to action improving satisfaction, reducing drop-offs, and driving repeat visits. If your UX is turning customers away, we fix that fast.

Our 5-Step CRO Process to Drive Better Conversions

Step 01

Discover

We take the time to understand your business and customers. This isn’t just an audit; it’s an in-depth dive into the challenges preventing conversions, so we can target what really matters.

Step 02

Insights

We gather behavioural data from analytics, heatmaps, and session recordings to pinpoint where users are stuck. Every pattern, hesitation, and friction point is uncovered.

Step 03

Experimentation

No assumptions here. We run tests from simple A/B testing to more complex multivariate tests — to get clear answers on what drives real user actions and what doesn’t.

Step 04

Refinement

CRO is a process, not a one-time fix. We continuously refine your site, adapting to what works and testing new ideas to keep conversion rates climbing.

Step 05

Impact

We measure and report the actual impact: how much revenue was recovered, how much friction was removed, and how your funnel has improved over time.

  • Discover

    We take the time to understand your business and customers. This isn’t just an audit; it’s an in-depth dive into the challenges preventing conversions, so we can target what really matters.

    01

    Step
  • Insights

    We gather behavioural data from analytics, heatmaps, and session recordings to pinpoint where users are stuck. Every pattern, hesitation, and friction point is uncovered.

    02

    Step
  • Experimentation

    No assumptions here. We run tests from simple A/B testing to more complex multivariate tests — to get clear answers on what drives real user actions and what doesn’t.

    03

    Step
  • 04

    Step
    Refinement

    CRO is a process, not a one-time fix. We continuously refine your site, adapting to what works and testing new ideas to keep conversion rates climbing.

  • 05

    Step
    Impact

    We measure and report the actual impact: how much revenue was recovered, how much friction was removed, and how your funnel has improved over time.

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1000+

A/B Testing Run Across Funnels, Pages, and Products. Each Test. Real Output.

A/B Testing, Conversion Analysis & Experiment Strategy

We test to answer one thing: did the change move the metric that matters? Every experiment is built around behaviour, not opinion so teams can make decisions without second-guessing. - Director, DIGITXL

Over 100+ businesses of all sizes trust us.

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Let’s Calculate Your Website Conversion Rate

We Promise, Your Mind will take it positively. And will help us to figure it out your dreams.

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Get Conversion Rate

Result

Industry Conversion
Rate Benchmark

3.4%

Increase in Monthly
Website Revenue

$.....

Compare your current and future website performance

Before
After

Total Conversion Rate

.....%
.....%

Total Order Conversions

.....
.....

Average Order Value

$.....
$.....

Monthly Online Revenue

$.....
$.....

Get Conversion Rate

Result

Industry Conversion
Rate Benchmark

3.4%

Increase in Monthly
Website Revenue

$.....

Your future website performance

  • Performance
  • ROI
  • Funnel

Average Monthly Traffic

Before
.....%
After
.....%

Average Product Views

Before
.....%
After
.....%

Average Add to Cart

Before
.....%
After
.....%

Average Checkout

Before
.....%
After
.....%

Average Orders

Before
.....%
After
.....%
Before
After

Conversion Rate

.....%
.....%

Average Order Value

$.....
$.....

Website Revenue

$.....
$.....
Time (Months)
Net Revenue
ROI %
12
$ .....
.....%
18
$ .....
.....%
24
$ .....
.....%

Visits

Views

Add to Cart

Checkout

Orders

Real CRO Results. Real Stories.

Our Digitxl consultant has helped us to automate our Adobe Analytics & datalayer implementation by working with our DevOps teams. Data quality has improved dramatically with our new event-based datalayer, helping us to build trust in our data & confidently share the insights with our teams.

Damanpreet Kaur
Damanpreet Kaur

Digital Analytics Lead

Improved Our Digital Data & Analytics Substantially!

Working with DigitXL has been an incredibly seamless experience, and their services are genuinely first-class. Their dedication to providing Adobe Analytics playbooks and reporting has yielded significant outcomes for our team. All in all, we highly endorse DigitXL for their outstanding digital solutions. 👌

Laura Campuzano
Laura Campuzano

Digital Insights Lead

Adobe Analytics Resourcing & Partnership Has Been Fruitful!

I highly recommend DigitXL for their outstanding analytics expertise, strategic thinking, and dedication to meeting customer requirements. Tapan and his team at DigitXL have a comprehensive approach that aligns with business/campaign objectives.

Yannick Pierre
Yannick Pierre

Head of Digital

Detailed Visibility On Our Ecommerce Sales Funnel & User Interactions!

Digitxl's consulting in Adobe Analytics reporting and playbook designs has been invaluable. Truly appreciate the expertise and hands-on approach!

Sakshi Sukhla
Sakshi Sukhla

Digital Analytics Lead

Very Detailed Expertise In Data Collection & Adobe Analytics!

Our service from Tapan and the DigitXL team has been outstanding. Very professional and respectful service and treatment of our team while managing expectations of executive management and providing genuine, research based feedback and results and coaching for the whole team.

Abbey Cooper
Abbey Cooper

Marketing Director

Digitxl’s Professionalism & Approach Is Outstanding!

Our ecommerce team has greatly benefited with the engagement with Digitxl team. They have tagged our website with right Google Analytics events, enabling detailed analysis on our users car abandonment rates. The Data Studio dashboard has really simplified the reporting process, proving timely insights to entire team. We are really happy with the consultation and prompt support provided by the team.

Bec Wilson
Bec Wilson

Founder & CEO

We Love The Insights From Our Looker Studio Dashboards!

Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.

Daniel W
Daniel W

Co-Founder

Conversion Rates Have Gone Up From 1% to 3.5% With Digitxl.

We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts. While there is still plenty to do, I am confident that we are now on the right path with the help of Digitxl. I would recommend them to any business who are looking to gain visibility of their digital marketing performance and improve their online presence.

Nithiya B
Nithiya B

Marketing Manager

Measurement & Reporting Champions! Thanks Team.

Know More About Our CRO Services

The questions we get before testing begins — and the answers that make the rest easier.

Investing in CRO can dramatically increase the efficiency of your existing site traffic, ensuring more visitors become customers. By optimising your conversion rates, you maximise the ROI of your digital marketing efforts and enhance customer satisfaction.

While having dedicated resources can be helpful, it’s not always necessary. Many strategies are designed to be integrated seamlessly into your existing processes, though having a point person within your company liaising with us can streamline the implementation.

Improper CRO strategies can lead to poor user experience and even decreased conversions. It's crucial to use data-driven methods and continuous testing to ensure that changes are beneficial and align with business objectives.

The first step involves a comprehensive audit of your website, where we assess current performance, user pathways, and existing conversion barriers. This audit enables us to develop a tailored strategy that directly addresses your site's unique challenges.

Every industry with an online presence can benefit from CRO, including e-commerce, finance, healthcare, education, and more. Any business that operates online can leverage CRO to improve user engagement and conversion rates.

Success is measured by tracking specific metrics such as the conversion rate itself, user engagement statistics, and overall business growth. We also consider client-specific goals and adapt our approach to ensure long-term success.

Yes, we offer workshops, webinars, and personalised training sessions to help you and your team understand the fundamentals and advanced strategies of CRO. Our goal is to empower you to sustain the benefits of optimisation independently.

Yes, we have a collection of case studies highlighting the successes of our CRO initiatives with various clients across different industries. These case studies provide insight into our approach and the tangible results we've achieved. Reach out to us to learn more about them.

EXPLORE OUR INSIGHTS

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