Google Analytics (GA4) Audit

Understand what actions users are taking—and make sure the right ones are being counted. We review your GA4 event setup and conversion tracking to confirm that key interactions—product views, add-to-carts, form submissions, purchases—are being recorded accurately and without duplication. Gaps, misfires, or outdated events? We’ll flag them and clean them up. *Why it matters:* Incomplete or incorrect event tracking leads to unreliable conversion metrics, which directly impact reporting, attribution, and campaign performance.

Revenue data should never be a guess. We audit your eCommerce tracking implementation to ensure product impressions, transactions, SKUs, and revenue values are properly flowing into GA4. Whether you're on Shopify, WooCommerce, or a custom setup, we’ll ensure your store data matches your analytics reports. Common issues we fix: missing transactions, duplicate purchases, tax or shipping mismatches, or products not showing in reports.

Accurate data also means compliant and sustainable data. We review your GA4 data retention policies, consent mode configuration, internal traffic filters, and data controls. From regional compliance obligations (like GDPR or CCPA) to everyday hygiene, we ensure your analytics setup balances data access with responsible use. Avoid issues like inflating reports with internal hits, retaining sensitive user data too long, or misconfigured cookie behaviour.

Broken or duplicate tags are silent killers of good data. We validate your GA4 implementation across Google Tag Manager or native integrations, and check other platform pixels, like Meta, TikTok, or LinkedIn. We test triggers, firing conditions, and sequencing to ensure tracking fires consistently across pages, platforms, and devices. What we catch: purchase events not reaching Meta, tags firing multiple times, or consent mode disrupting tracking.

Data only matters when it supports action. We look at how your reports are structured—default and custom. From executive dashboards to channel or product-level analysis, we assess whether your GA4 setup makes it easy to extract insights that align with your KPIs. We’ll also advise on improving exploration reports or integrating with Looker Studio or BigQuery if needed. Fixes common pain points like: “We have the data but don’t know what to do with it” or “Our reports don’t match what the business needs.”

If you’re on GA4 360, uncontrolled usage can drive up BigQuery costs quickly. We review your export configuration, sampling, and data volumes to reduce unnecessary spend. This includes reviewing noisy events, unused tables, and storage lifecycles—so you only pay for what you actually use. Common scenario: large bills caused by overly broad exports or non-actionable data inflating your usage.