DigitXL

Google Analytics Consulting Services

Beyond metrics: Google Analytics consulting expertise

Measure what users are doing on your digital or marketing platforms, to increase your revenue & brand loyalty.

Transform your digital performance with a FREE Google Analytics Audit

    At Digitxl, we understand the importance of measuring user behaviour across all digital & marketing touchpoints. Our Google Analytics consultants are certified in strategising & implementing Google Analytics services, helping businesses like yours to achieve their business goals by using data.

    We specialise in providing our clients with comprehensive Google Analytics consulting services, serving as a trusted Google Analytics agency focusing on GA4 Implementation. Our mission is to assist businesses in deciphering their customer journeys and effectively addressing pain points hindering ROI across various digital platforms, such as websites, content, apps, social media, and other marketing endeavours. Our extensive expertise encompasses the full spectrum of GA consulting, encompassing measurement strategy, analytics implementation, data activation, and training for teams. With our support, your organisation will gain the insights needed to make informed business decisions, making us your go-to GA4 agency and Analytics consultants.

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    ”We recently engaged the Digitxl team to measure our ecommerce funnels and marketing campaigns, extracting all the data into data studio dashboard. It has helped us to see how we are tracking and where we need to optimise our marketing efforts. While there is still plenty to do, I am confident that we are now on the right path with the help of Digitxl. I would recommend them to any business who are looking to gain visibility of their digital marketing performance and improve their online presence.”

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    EBOS

    Marketing Director of EBOS Group

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    "Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our Consultant (name hidden) is a great communicator and is very concise with his work. He's a great guy to get along with I would highly recommend his team. We will continue to work with Digitxl in the future."

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    Daniel Whitechurch

    CEO & Co-Founder of Teelixir

    We are committed to providing businesses of all sizes with access to high-quality data through our tailored packages

    The Free Kit

    SMBs Package

    Data-Driven Ecommerce

    Advanced
    Analytics Consultation


    Why should you hire Digitxl?

    Google Analytics Expertise

    Get a certified Google Analytics consultant, who knows how to deliver value to your team. This means dealing with professionals rather than amateurs or freelancers. We can support your team as a consulting partner (agency) or provide a dedicated on-demand resource to your team for the life of your project.

    From Data To Actionable Insights

    Our GA4 professionals excel in data analysis, crafting custom dashboards in Google Data Studio or your preferred BI platform. Gain vital insights, consolidate your marketing data, and import from various sources like Google Ads, Facebook, and offline databases.

    Reduced Operational Costs

    We are one of the leading Digital Analytics agencies in the APAC region and have
    experience working with complex teams environments to simplify their solutions.

    Data Integrity

    Improve the data quality & integrityof your digital data by standardisingmeasurement strategy including events, tags, dimensions & GTM configurations. Let us help you to rebuild the trust in your digital data by deploying proper data governance and measurement protocols.

    Our Google Analytics services

    Our Google Analytics services

    Google Analytics Audits

    Audit data quality and configurations within Google Analytics, Tag Manager, Data Studio reporting and much more.

    Marketing Attribution Reporting

    Create digital or marketing campaign performance dashboards using Google Data Studio & attribution modelling

    Server-side Tagging
    Custom implementation of Google Analytics 360, Universal Analytics & GA4 by defining measurement plan & Tag Manager strategies. Enhanced e-commerce tracking setup for Shopify, WooCommerce or other e-commerce platforms. Cross-domain tracking is set up to track user interactions across different domains. Help your teams to standardise the datalayer, Google tag management & configuration process.
    Advanced Analytics

    Advanced segmentation of website audience and providing powerful insights beyond statistics.

    Importing or exporting Google analytics data to Big Querry or external data warehouses.

    Any ad-hoc support to enhance marketing strategies or achieve business objectives.

    Improve Customer Experience

    Improve the user experience that boosts e-commerce conversion rates & customer satisfaction on our digital platforms.

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    Analytics Implementation

    Custom implementation of Google Analytics 360, Universal Analytics & GA4 by defining measurement plan & Tag Manager strategies.

    Enhanced e-commerce tracking setup for Shopify, WooCommerce or other e-commerce platforms.

    ◆ Cross-domain tracking is set up to track user interactions across different domains.

    Help your teams to standardise the datalayer, Google tag management & configuration process.

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    Marketing Attribution & Reporting

    Create digital or marketing campaign performance dashboards using Google Data Studio & attribution modelling

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    Google Analytics Audits

    Audit data quality and configurations within Google Analytics, Tag Manager, Data Studio reporting and much more.

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    Improve Customer Experience

    Improve the user experience that boosts e-commerce conversion rates & customer satisfaction on our digital platforms.

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    Advanced Analytics

    Advanced segmentation of website audience and providing powerful insights beyond statistics.

    Importing or exporting Google analytics data to Big Querry or external data warehouses.

    Any ad-hoc support to enhance marketing strategies or achieve business objectives

    FAQs

    Digitxl team can help you with the current setup of the google analytics audit & also create advanced
    measurement strategies. Below are some questions that our customers often ask.

    Google Analytics is an important measurement tool to understand the performance of your marketing strategy, make informed marketing decisions, improve your website conversions and understand what users are doing on your websites or mobile applications. It is an extremely critical tool to have, considering the importance of growing digital channels post-COVID pandemic.
    Businesses of all sizes, from small businesses (SMBs) to large corporates can benefit from the data collection within Google Analytics. If you run a digital channel (i.e. Websites, apps, digital marketing etc) GA is a must-have tool for your business, helping you make informed decisions.
    It really depends on the size and complexity of your website or applications. Some straightforward implementations can be completed in a few days, whereas complex implementations can take months to deliver with proper planning.

    Digitxl may require access to your website, digital analytics platforms (GA, GTM, Data Studio etc) and marketing platforms based on your requirements.

    Mostly, free. Most businesses can leverage the free version of Google Analytics unless their website traffic is extremely high. This makes Google Analytics quite popular as compared to other web analytics platforms. High-traffic websites can opt for Google Analytics 360, a paid version that offers added functionalities.
    Google recently announced that they will decommission the legacy Google Universal Analytics in July 2023, and make it compulsory for the users to leverage GA4 functionality, which is the newer version of analytics capability offered by Google.
    Business owners can get detailed insights into the customer journey on their website, create custom reports and even extract data to Big Querry for advanced analytics. The data includes session-level data such as sessions, new users, repeat users, page views, etc., and event-level data to define goals and conversions on your websites or apps.

    This strategy involves implementing precise and reliable data collection methods on the server side, as a response to challenges arising from the deprecation of third-party cookies. Emphasising high-quality data acquisition, the approach seeks to ensure accuracy, relevance, and user privacy. By shifting away from cookie-dependent practices, businesses aim to mitigate the impact of evolving privacy regulations, utilising server-side processing for data gathering instead. This adaptation aligns with a broader industry trend towards more privacy-conscious practices, emphasising first-party cookies and reducing reliance on client-side mechanisms, thus fostering a more responsible and user-centric approach to online data management.

    This strategy involves implementing precise and reliable data collection methods on the server side, as a response to challenges arising from the deprecation of third-party cookies. Emphasising high-quality data acquisition, the approach seeks to ensure accuracy, relevance, and user privacy. By shifting away from cookie-dependent practices, businesses aim to mitigate the impact of evolving privacy regulations, utilising server-side processing for data gathering instead. This adaptation aligns with a broader industry trend towards more privacy-conscious practices, emphasising first-party cookies and reducing reliance on client-side mechanisms, thus fostering a more responsible and user-centric approach to online data management.

    Server-side tracking is recommended in business contexts for collecting reliable data due to its heightened accuracy, privacy compliance, and resistance to client-side manipulations. By processing data on the server rather than relying solely on client-side mechanisms like cookies, it ensures more precise analytics, reducing the risk of inaccuracies introduced by users or browser settings. Moreover, server-side tracking aligns with evolving privacy regulations, promoting a transparent and compliant data collection approach. This method enhances data reliability, providing businesses with more trustworthy insights into user behavior, enabling informed decision-making, and mitigating the challenges posed by privacy concerns and cookie limitations.

    Need Help?

    We are an experienced Google Analytics agency and can provide end-to-end support from drafting web analytics strategies to implementing scalable analytics solutions for your business. Book your free consultation today.