Optimizely Consulting for Experimentation

DIGITXL is an experienced Optimizely consulting agency helping businesses run structured experiments, personalise user experiences, and drive conversions using real-time behavioural insights.

Teelixir
Co-founder
Digitxl team has done a fantastic job of managing and organising all our data inputs which have greatly improved our marketing efforts. In a short time, we will be able to offer even greater personalized messaging to our customers which will improve conversions. Our consultant is a great communicator and is very concise with his work. I would highly recommend the Digitxl team. We will continue to work with them in the future.

Optimizely Services

01

Structured Experimentation

DIGITXL implements A/B, split, and multivariate tests using the Optimizely tool to generate statistically sound insights that inform UX and product changes.

02

Personalisation & AI Targeting

We configure AI-driven personalisation and user segmentation strategies, enabling dynamic experiences that improve engagement and retention.

03

Rollouts & Testing

DIGITXL sets up Optimizely Feature Flags, allowing controlled feature deployments with built-in experiment tracking.

04

Testing & Revenue Impact

We analyse drop-off points and high-value conversion opportunities, running data-backed experiments to increase revenue per visitor.

05

Server-Side & API Testing

We set up back-end and server-side experiments using Optimizely’s developer tools to support deeper product-level testing.

06

CRO Optimisation

We provide long-term experimentation planning, iterative test strategies, and in-depth reporting to help teams scale their CRO programs.

Optimizely Capabilities

  • A/B Testing
  • Split Testing
  • Multivariate Tests
  • Feature Rollouts
  • Personalisation
  • AI-Based Targeting
  • Server-Side Testing
  • Mobile Experiments
  • Behaviour Analytics
  • Funnel Optimisation
  • Experiment Prioritisation
  • Dynamic Content
  • User Segmentation
  • API Integrations
  • Conversion Tracking
  • Test Automation
  • Multi-Device Testing
  • CRO Strategy

Why Choose DIGITXL?

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01

Optimizely Specialists

DIGITXL has worked with enterprise businesses to refine experimentation strategies and improve conversion rates.

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02

End-to-End CRO Support

We assist with test ideation, implementation, and analysis, ensuring data-backed decision-making.

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03

Deep Behaviour Insights

We analyse user interactions using heatmaps, session recordings, and real-time engagement tracking.

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04

Seamless Integrations

DIGITXL connects Optimizely with analytics, CRM, and marketing platforms, helping businesses align testing with broader growth strategies.

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05

Proven Business Impact

Clients have achieved higher engagement, reduced checkout abandonment by 18%, and improved conversion rates with data-backed experimentation.

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06

Ongoing Experimentation & CRO Roadmaps

We help teams scale experimentation programs with structured testing roadmaps and iterative improvements.

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FAQs

VWO is a conversion rate optimisation platform that enables businesses to run A/B tests, personalise content, and track user behaviour.

Yes, we use A/B testing and behavioural insights to refine site design, reduce friction, and improve engagement.

Yes, DIGITXL configures VWO to work with Google Analytics, Adobe Analytics, and customer data platforms.

VWO is widely used in eCommerce, SaaS, finance, and digital media to optimise conversion rates.

Yes, we configure mobile-specific experiments and API-driven testing for deeper optimisation.

We handle test setup, experiment prioritisation, and performance tracking, ensuring businesses make informed CRO decisions.

VWO enables custom content variations based on user behaviour, device type, and past interactions.

VWO provides heatmaps, session recordings, and funnel tracking to reveal how users interact with a website.

We offer continuous A/B testing, iterative experiment design, and post-test analysis to drive long-term improvements.

Contact us for a consultation, and we’ll design an experiment roadmap tailored to your business goals.

Over 100+ businesses of all sizes trust us.

Oracle
Suncorp
Penfolds
Minfos
Latitude
gama health care
Flybuys
EnrgyAustralia
EBOS-Group-Limited.
Heart Foundation
Aami
Teelixir