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10 things everyone frustrates about Google Analytics 4

01 Aug 2023
Google Analytics 4

1. Introduction

An immensely powerful tool for learning website data and understanding visitor behaviour is Google Analytics 4 (GA4). It does, however, have its fair share of drawbacks, just like every piece of software that is newly released. These challenges range from a lack of historical data to problematic event monitoring. But DigitXL is here to help you understand some of these issues, making you utilise the platform more skillfully and get the most out of your analytics by being aware of these challenges.

2. There is very little or no historical data

One of the biggest concerns with GA4 is the limited availability of historical data. Google maintains that GA4 only provides information up to the point of implementation, making it difficult to access data prior to installation. If your business had not migrated to Google Analytics 4 prior to it’s auto-migration, you’d have lost a significant amount of historical data, custom events and segmentation and custom property settings. Businesses that rely on long-term data analysis to understand patterns and monitor performance are affected by this limitation. Visitors may lose out on valuable information and have difficulty analysing website changes or marketing campaigns if historical data is not available.

3. For a new Google Analytics user, setting up can be too complex

GA4 features a more extensive and involved setup process than Universal Analytics. Users face issues while applying the tracking code or adjusting account settings and an overall difficulty during the deployment process. This complexity is due to GA4’s new features, which include improved measurement, event tracking, and machine learning capabilities. The complex setup procedure, on the other hand, can be intimidating, specially for users who are new to Google Analytics or have little technical ability. To guarantee a seamless and correct setup, it is moi essential to follow the guidelines or approach expert consultants.

4. Again for a new user or someone with a non-tech background, there is a steep learning curve

People who are used to the Universal Analytics may have a good practice as a result of GA4’s numerous new features and modifications to the interface. The upgrade from Universal Analytics to GA4 was difficult for many. Users must get comfortable with new language, data structures, and navigation. In addition to that, the newly designed interface seems complex and less understandable at first. Users must take the necessary time and make an effort to learn the new features. Utilising Google’s online resources may be quite beneficial for boosting the learning process.

5. Customisations haven’t rolled out all the way yet

The customisation options in GA4 have reduced in comparison to UA, but they are still available. Google Analytics expert Simo Ahava said that about 75% of participants found it difficult to customise reports and indicators in GA4. Because of this, users may be unable to adjust the statistics to match their own corporate goals and KPIs. Any analytics platform must be customisable in order for organisations to monitor and evaluate indications that are relevant to their specific aims. To overcome this challenge, users may study alternatives such as data exports or linking GA4 with other software for greater customisable options.

6. Microscopic data is not available

The data granularity in GA4 is sometimes seen as less thorough than what consumers may expect. When users want to look further into certain user activities or behaviours, the existing data may not give adequate detail. This limitation can make it difficult to understand complex client journeys or pinpoint the precise events that lead to conversions across multiple touchpoints. Although GA4 provides event-driven data gathering, users may find that combining GA4 data with other analytics platforms or tools is essential to get the appropriate level of granularity in the research.

7. Frustrations with reporting

Some users report having difficulty creating full reports in GA4, specially when it comes to cross-domain tracking, multi-channel attribution, and complex segmentation. A Search Engine Journal survey showed that 42% of respondents thought about GA4’s reporting limits were irritating. These limitations can stymie data analysis and decision-making. Cross-domain monitoring is essential for large businesses that have numerous websites, and multi-channel attribution enables for correct attribution across marketing channels. Advanced segmentation is required for customising reports to specific audience segments. To solve these limitations and extract the needed insights from the GA4 data, users may need to investigate alternate options such as external reporting tools.

8. Tracking events is such a pain

Tracking individual events, like as button clicks or form submits, in GA4 is a bit more difficult than in Universal Analytics. Users frequently struggle to describe and monitor these events accurately, resulting in missing or erroneous data. To capture the necessary user journey, GA4’s event-driven system needs users to correctly set up and define event parameters. This is quite frustrating to many users and to overcome this, you must have an extended understanding of event tracking setup and debugging.

9. The user interface is poor and needs a lot of improvements

Many people believe that the user interface in GA4 is less user-friendly. Some users have even gone out to say harsh words to the Google UI team. A usability study done by MeasuringU found that 68% of participants were dissatisfied with the clarity and simplicity of use of GA4’s interface. Locating certain features or measurements are time-consuming and are a frustrating procedure. The redesign wanted to give a more simplified and modern interface; but, users coming from Universal Analytics may find the new layout difficult to use at first. To alleviate this frustration, users can use GA4’s search functionality.

10. Less third party integrations with GA4

Users may be upset with GA4’s integration possibilities with third-party platforms and solutions. This restriction could make it more difficult to transmit data across analytics platforms, marketing tools, and customer relationship management systems. Integrations are required to aggregate data from many sources and create a comprehensive picture of the customer journey.

11. Lack of Support for our queries and blockers

As GA4 is a relatively new platform, there is not as much documentation, tutorials, or online resources available compared to the previous version. Troubleshooting answers in these situations can be tricky. However, Google continues to expand its resources and provide support for GA4 users. Users can rely on Google’s official documentation, participate in Google’s training programs and webinars, engage in online communities, or seek assistance from certified Google Analytics consultants to overcome hurdles and stay updated with the latest best practices in GA4.

Google Analytics 4 (GA4) is an effective tool for analysing website data and user behaviour. However, users frequently experience problems such as a lack of historical data, a complicated setup procedure, and reporting limits. We understand these problems, and are ready to assist as one of the leading analytics agencies in Melbourne, Australia. Our expert consultants are ready to help you with flawless GA4 setup, effective deployment, and removing any roadblocks to data analysis.

We have the knowledge to help you through the process, whether you’re migrating from Universal Analytics or deploying GA4 from scratch. Our objective is to guarantee that you can fully use the capabilities of GA4, allowing you to make decisions based on data. Don’t allow these issues stop you; take advantage of our free consultation to learn more about how our services might help your company.

Contact us immediately and let’s work together to unlock the real potential within Google Analytics 4!