Blogs & Articles

How to Optimise Your Blog Content for SEO

Publishing regular blog posts is a good start, but traffic and enquiries usually come from a smaller group of well-planned… Continue reading How to Optimise Your Blog Content for SEO

How to monitor your site traffic with analytics?

If you want your website to work harder for the business, you first need a clear view of who is… Continue reading How to monitor your site traffic with analytics?

What is the 80/20 rule for SEO?

Most websites don’t grow because every page is doing equal work. They grow because a small group of pages, keywords,… Continue reading What is the 80/20 rule for SEO?

SEO and CRO: How To Combine Them For Better Marketing

Search teams and experimentation teams often work in silos. One group is focused on rankings and traffic, the other on… Continue reading SEO and CRO: How To Combine Them For Better Marketing

Multimodal Search Optimisation: The Next Big Shift in SEO for 2026

Searching is no longer just about typing keywords into a search bar. Users can now speak, snap, film or even… Continue reading Multimodal Search Optimisation: The Next Big Shift in SEO for 2026

Why Most A/B Tests Fail (and What to Do Differently)

A/B testing looks scientific on the surface. Two versions, one audience, one winner. The method feels clean and precise, yet… Continue reading Why Most A/B Tests Fail (and What to Do Differently)

Understanding SERPs: What Shows Up and Why

Every time you search for something on Google, you’re looking at a SERP, the Search Engine Results Page. It’s where… Continue reading Understanding SERPs: What Shows Up and Why

What Are Keywords in SEO? A Simple Guide for Beginners

If you’ve ever wondered how Google knows which websites to show when you type a question or phrase, the answer… Continue reading What Are Keywords in SEO? A Simple Guide for Beginners

Top SEO Mistakes to Avoid in 2025

Search engines evolve constantly, and what worked last year might hurt your rankings today. With Google’s latest updates focusing on… Continue reading Top SEO Mistakes to Avoid in 2025

How Does Google Rank Websites? A Complete Guide to Search Algorithms

Have you ever wondered why some websites appear on the first page of Google while others remain buried on page… Continue reading How Does Google Rank Websites? A Complete Guide to Search Algorithms

Why CRO Is More About Psychology Than Design

Every digital journey starts with an emotion. A person lands on a page, looks for a signal that they’re in… Continue reading Why CRO Is More About Psychology Than Design

How to Write CTAs That Convert Without Sounding Salesy

Writing a call to action looks simple. The space is small, the words are few, yet the outcome depends on… Continue reading How to Write CTAs That Convert Without Sounding Salesy

How to Identify the Real Bottleneck in Your Conversion Funnel (Before You Start Testing)

Somewhere between a click and a sale, people drift away. You can see it in every analytics report numbers thinning… Continue reading How to Identify the Real Bottleneck in Your Conversion Funnel (Before You Start Testing)

How to Set Up Conversion Tracking in GA4: A Step-by-Step Guide

Understanding user behaviour is essential for improving your website’s performance and conversions. In Google Analytics 4 (GA4), tracking conversions gives… Continue reading How to Set Up Conversion Tracking in GA4: A Step-by-Step Guide

What Are Key Metrics in Digital Analytics?

Data has become the foundation of modern marketing. Every click, impression and user interaction tells a story but only when… Continue reading What Are Key Metrics in Digital Analytics?

The Difference Between Organic and Paid Search: Which Works Best for Your Business?

When businesses talk about online visibility, two main terms often come up Organic Search and Paid Search. Both appear on… Continue reading The Difference Between Organic and Paid Search: Which Works Best for Your Business?

What is CRO? A Complete Guide to Conversion Rate Optimisation

In digital marketing, traffic alone doesn’t guarantee growth. The real measure of success lies in how effectively your website turns… Continue reading What is CRO? A Complete Guide to Conversion Rate Optimisation

The Ultimate BFCM 2025 Playbook for eCommerce Brands

A DIGITXL perspective on how to convert smarter, spend better, and scale sustainably this Black Friday Cyber Monday.

Canonical URLs in 2025: Best Practices for Search Visibility

What is a Canonical URL? In web development and on-page SEO, the term “Canonical URL” might sound a bit technical,… Continue reading Canonical URLs in 2025: Best Practices for Search Visibility

10 Common CRO Mistakes and How to Avoid Them

Quick answer: Conversion Rate Optimisation (CRO) helps turn visitors into customers. But even well-intentioned marketers and businesses make mistakes that… Continue reading 10 Common CRO Mistakes and How to Avoid Them

What is a 301 Redirect? (Complete Guide with Examples & SEO Tips)

Quick Answer: A 301 redirect is a permanent redirect from one URL to another. It tells browsers and search engines:… Continue reading What is a 301 Redirect? (Complete Guide with Examples & SEO Tips)

BFCM 2025: Turning Four Days into Twelve Months of Advantage

Why this year feels different Every November, the same ritual unfolds: budgets approved, campaigns queued, inventories stacked. Then BFCM lands,… Continue reading BFCM 2025: Turning Four Days into Twelve Months of Advantage

UX/UI Design and Its Role in CRO (Clear Guide with Examples & Tips)

Quick answer: UX/UI design shapes how visitors feel and behave on your site. Done well, it reduces friction, builds trust,… Continue reading UX/UI Design and Its Role in CRO (Clear Guide with Examples & Tips)

The September 2025 ‘Perspective’ Update: Why Google Is Rewarding Real Expertise

Introduction: A Wake-Up Call for Websites If you’ve opened Google Search Console recently and noticed your impressions or rankings plummet,… Continue reading The September 2025 ‘Perspective’ Update: Why Google Is Rewarding Real Expertise

The True Cost of Ignoring CRO in Your Business

Conversion Rate Optimisation (CRO) is often pushed down the priority list. Media spend gets the budget, while experimentation waits. The… Continue reading The True Cost of Ignoring CRO in Your Business

The Link Between CRO & Customer Lifetime Value

Conversion Rate Optimisation (CRO) still gets treated like a tactical lever for acquisition. Change a button, tweak a headline, test… Continue reading The Link Between CRO & Customer Lifetime Value

CRO for B2B Websites: Turning Leads Into Qualified Opportunities

B2B websites love to look busy Everywhere you look there are gated PDFs, endless CTAs and demo forms with fields… Continue reading CRO for B2B Websites: Turning Leads Into Qualified Opportunities

CRO for Start Ups: Growth on a Tight Budget

Startups burn fastest where no one is looking, which is the funnel. Founders obsess over ads, launches, and traffic spikes… Continue reading CRO for Start Ups: Growth on a Tight Budget

What is On-Page SEO? Your 2025 Guide to Getting Found on Google

SEO can feel overwhelming, but if there’s one place to start, it’s your own website. That’s where on-page SEO comes… Continue reading What is On-Page SEO? Your 2025 Guide to Getting Found on Google

What is Technical SEO? A Beginner-Friendly Guide to Building a Crawlable Website

When people hear “SEO,” they often think of keywords, blog posts, and backlinks. But even the best content in the… Continue reading What is Technical SEO? A Beginner-Friendly Guide to Building a Crawlable Website

What is Off-Page SEO? A Straightforward Guide for Beginners

You’ve probably heard a lot about content, keywords, and meta tags when it comes to SEO all things that happen… Continue reading What is Off-Page SEO? A Straightforward Guide for Beginners

Conversion Principles We’ve Learned Through 100+ Audits

DIGITXL teardown: Recurring friction patterns in eCommerce journeys We’ve audited over 100 ecommerce journeys across fashion, beauty, wellness, retail, and… Continue reading Conversion Principles We’ve Learned Through 100+ Audits

Meta Ads Tracking: Making Sure the Right Data Gets Through

When Meta Ads are performing well, the numbers make sense. You know where conversions are coming from, what audiences are… Continue reading Meta Ads Tracking: Making Sure the Right Data Gets Through

Choosing a Customer Data Platform: A Guide for Mid-Sized Teams

Customer data platforms come up when teams begin asking bigger questions about consistency. Segments need to be reused across tools.… Continue reading Choosing a Customer Data Platform: A Guide for Mid-Sized Teams

On-Page vs Off-Page vs Technical SEO: What’s the Difference (and Why It Matters)

If you’re managing your own optimisation or working with an SEO agency, understanding the difference between on-page, off-page, and technical… Continue reading On-Page vs Off-Page vs Technical SEO: What’s the Difference (and Why It Matters)

Which Web Analytics Platform Is Right for You?

If you’re leading growth, data, marketing, ecommerce, or customer experience you’ve already had the conversation: “Is GA4 enough?” “Do we… Continue reading Which Web Analytics Platform Is Right for You?

How to Audit Your Digital Analytics Stack: Tools and Processes

A regular digital analytics audit helps uncover redundancies and improve decision-making. Your company probably has 12+ analytics tools right now.… Continue reading How to Audit Your Digital Analytics Stack: Tools and Processes

What 2025’s CRO Stack Actually Looks Like

CRO sits inside decisions that already exist campaigns, checkouts, journeys, permissions. The platforms that support it aren’t selected for features.… Continue reading What 2025’s CRO Stack Actually Looks Like

Migrated to GCA? You are Not Done Until These 5 Things Are Verified

Installing the Google & YouTube Channel App (GCA) on Shopify is not the finish line. It’s the start of a… Continue reading Migrated to GCA? You are Not Done Until These 5 Things Are Verified

Rethinking Attribution in the Age of AI: What Is Zero Touch Attribution?

As digital behaviour continues to evolve, users are increasingly finding answers and recommendations directly through AI-powered platforms, without visiting a… Continue reading Rethinking Attribution in the Age of AI: What Is Zero Touch Attribution?

Shopify’s Marketing Pixels: What They Fire, Miss, and What You Still Need GTM or SST to Do

Installing the Shopify pixel gives most teams a false sense of completion. Conversions are recorded. Reports show up. Google Ads… Continue reading Shopify’s Marketing Pixels: What They Fire, Miss, and What You Still Need GTM or SST to Do

Consent in Shopify: What Works, What Doesn’t, and Why Most Implementations Are Misleading

Shopify gives brands a consent framework. It is usable. It is documented. It is not enough on its own. The… Continue reading Consent in Shopify: What Works, What Doesn’t, and Why Most Implementations Are Misleading

10 Website Optimisation Tips for 2025

Websites aren’t underperforming because they’re slow. They’re underperforming because systems lose context mid-journey, consent logic interferes with core actions, and… Continue reading 10 Website Optimisation Tips for 2025

What is Experience Optimisation?

Most teams who prioritise experience aren’t starting from zero. They’ve built working journeys. Tested pathways. Invested in UX. Launched personalisation… Continue reading What is Experience Optimisation?

Offline Conversion Tracking: Best Practices You Shouldn’t Miss

Let’s be honest a lil bit.. Most teams have no idea what happens after someone fills out a form. We… Continue reading Offline Conversion Tracking: Best Practices You Shouldn’t Miss

Building a Sustainable Experimentation Culture Using Behaviour Analytics

Spoiler: it’s not about more tools or fancier dashboards. You want to know why most companies never build a real… Continue reading Building a Sustainable Experimentation Culture Using Behaviour Analytics

Cart Abandonment: Why Most “Recovery” Strategies Don’t Recover Anything…

Let’s drop the act. People don’t “forget” their cart. They abandon it. Not because you didn’t remind them. Because something… Continue reading Cart Abandonment: Why Most “Recovery” Strategies Don’t Recover Anything…

The Shopify & GA4 Data Discrepancy: Expert Insights for Marketing & Analytics Pros

Is Your Email Platform Built for the Way Customers Buy Today?

Some challenges in a business are visible straight away. Others build slowly — hidden behind longer campaign cycles, heavier operational… Continue reading Is Your Email Platform Built for the Way Customers Buy Today?

Is Google Up to Something? The April 2025 Algorithm Mystery Unpacked

Have your rankings suddenly dropped without warning? You’re not alone — and Google hasn’t provided any official answers. Throughout April… Continue reading Is Google Up to Something? The April 2025 Algorithm Mystery Unpacked

Long-Term SEO: 7 Quiet SEO Strategies That Drive Results

Simple moves. Smart structure. Real impact. | Looking for top SEO tactics that don’t fade after a quarter? You’re in… Continue reading Long-Term SEO: 7 Quiet SEO Strategies That Drive Results

10 CRO Tactics That Will Still Work in 2025

Most Brands Don’t Have a Traffic Problem—They Have a “Why the Hell Should I Care?” Problem

How to Optimise Website Performance for Better UX

Your Site Is Fast, But Is It Fast Enough?

What Happens When E-commerce Brands Ignore A/B Testing for Conversion Rate Optimisation?

E-commerce businesses spend thousands (if not millions) of dollars on paid ads, influencer marketing, and social media campaigns. Whether you… Continue reading What Happens When E-commerce Brands Ignore A/B Testing for Conversion Rate Optimisation?

Step-by-Step Guide: Unlocking Audience Insights with Looker Studio

Understanding your audience is essential for refining marketing strategies, enhancing user experiences, and making informed business decisions. Looker Studio (formerly… Continue reading Step-by-Step Guide: Unlocking Audience Insights with Looker Studio

Tracking Banner Impressions and Clicks with Google Analytics 4 & Visualising in Looker Studio

Banner ads play an integral role in digital marketing strategies, effectively engaging audiences and driving traffic. However, simply displaying banners… Continue reading Tracking Banner Impressions and Clicks with Google Analytics 4 & Visualising in Looker Studio

Step-by-Step Guide to BigQuery Data Pipeline Automation

This guide provides a detailed walkthrough of creating and automating a data pipeline with BigQuery. We’ll use a simplified example… Continue reading Step-by-Step Guide to BigQuery Data Pipeline Automation

Using BigQuery and Windsor.ai for Advanced Marketing Dashboards in Looker Studio

In today’s data-driven marketing landscape, businesses need more than just basic analytics to stay competitive. They need scalable, real-time, and… Continue reading Using BigQuery and Windsor.ai for Advanced Marketing Dashboards in Looker Studio

Are You Too Dependent on Your Martech Stack? What Happens When Costs Rise?

Time to Rethink Your Martech Spending? If you oversee revenue, marketing, customer experience, or technology, you already know how much… Continue reading Are You Too Dependent on Your Martech Stack? What Happens When Costs Rise?

Unlocking Insights: A Comprehensive Guide to Filters in Looker Studio

Filters in Looker Studio (formerly Google Data Studio) are essential tools for creating tailored, focused, and actionable dashboards. They allow… Continue reading Unlocking Insights: A Comprehensive Guide to Filters in Looker Studio

How to Push Custom Dimensions and Events in Looker Studio?

Data visualisation is a critical component of modern business strategy, helping organisations make sense of their data to drive informed… Continue reading How to Push Custom Dimensions and Events in Looker Studio?

How to Create a Realtime Dashboard Using Google Analytics Data in Looker Studio

For digital analysts, marketing managers, and professionals in digital analytics, access to real-time data is necessary. Whether you monitor campaign… Continue reading How to Create a Realtime Dashboard Using Google Analytics Data in Looker Studio

How to Decide What Dashboard You Need and How to Visualise It?

Dashboards are essential tools for monitoring, analysing, and communicating data effectively. However, creating a dashboard that serves your business’s unique… Continue reading How to Decide What Dashboard You Need and How to Visualise It?

Micro-Conversions: Small Changes that Yield Big Results in CRO

Micro-conversions are like signposts on your customer’s journey—guiding them, building trust, and nudging them closer to a final sale.

Advanced Google Analytics Features for In-Depth Website Analysis

Beyond Basic CRO: Designing CRO Strategies for 2025

Forget the fluff and overused ideas—if you’re reading this, you’re already past the “use personalisation” and “optimise for mobile” stage… Continue reading Beyond Basic CRO: Designing CRO Strategies for 2025

Cracking Multi-Device Performance Marketing: What Works?

There’s this unwritten rule that no one really talks about: your customers are hopping between their devices way more than… Continue reading Cracking Multi-Device Performance Marketing: What Works?

Designing for Cognitive Load: How to Prevent Mental Fatigue in Users

Can you read while listening to music? If you can, then that’s something interesting! But for a simpleton like myself… Continue reading Designing for Cognitive Load: How to Prevent Mental Fatigue in Users

How to Add Google Click ID (GCLID) to Google Analytics 4 (GA4)

If you’re running Google Ads, you’ve probably wondered how to get a clearer picture of what happens after someone clicks… Continue reading How to Add Google Click ID (GCLID) to Google Analytics 4 (GA4)

The Psychology Behind User Apathy: Why Your CRO Strategies Are Failing

Ever had one of those days where nothing grabs your attention? Now imagine your customers feeling like that every time… Continue reading The Psychology Behind User Apathy: Why Your CRO Strategies Are Failing

MarTech Analyst’s way of Personalising Marketing Campaigns

Imagine you receive an email that feels like it was written just for you. It’s not just your name in… Continue reading MarTech Analyst’s way of Personalising Marketing Campaigns

Bundle vs. Individual Pricing: What’s Better for eCommerce?

One quick tip to boost conversions is to rethink how you present your prices. Instead of sticking with the traditional… Continue reading Bundle vs. Individual Pricing: What’s Better for eCommerce?

Dealing with Data Overload: Prioritising Metrics that Matter

The secret to mastering Data Collection lies not in accumulating more data but in zeroing in on the metrics that… Continue reading Dealing with Data Overload: Prioritising Metrics that Matter

Advanced SEO Techniques to Outrank Your Competitors

SEO isn’t static. It’s a dynamic field where strategies need constant tweaking to stay ahead of the competition. Let’s dive… Continue reading Advanced SEO Techniques to Outrank Your Competitors

Cracking the Code of Checkout and Cart Abandonment

Cart abandonment is a pervasive issue that plagues the e-commerce industry. But it’s not just the obvious reasons like shipping… Continue reading Cracking the Code of Checkout and Cart Abandonment

Maximising Business Success with Google Analytics Partners

Ever wonder how some businesses seem to always make the right calls? The secret often lies in data. Companies that… Continue reading Maximising Business Success with Google Analytics Partners

Mastering SEO in 2024: Essential Tips for Success

Ready to boost your website’s traffic and rankings in 2024? It’s time to dive into the latest SEO tips for… Continue reading Mastering SEO in 2024: Essential Tips for Success

How Can Business Analysts Collaborate With Accountant And Finance Teams

Maximising business potential on the Sunshine Coast involves blending local expertise with strategic efficiency. By merging the skills of business… Continue reading How Can Business Analysts Collaborate With Accountant And Finance Teams

Mastering Google Analytics 4: Tips and Tricks for Marketers

Google Analytics 4 (GA4) is transforming how marketers approach data analysis with its advanced capabilities and user-centric approach. The adoption… Continue reading Mastering Google Analytics 4: Tips and Tricks for Marketers

5 Conversion Rate Optimisation Tips for SaaS Startups

Conversion Rate Optimisation (CRO) involves refining your website and marketing strategies to turn more visitors into paying customers. By implementing… Continue reading 5 Conversion Rate Optimisation Tips for SaaS Startups

5 ways AI improves your customers shopping experience

From uncanny product recommendations that seem to read your mind to virtual reality experiences that turn browsing into a journey,… Continue reading 5 ways AI improves your customers shopping experience

The Ultimate Guide to eCommerce CRO

Conversion Rate Optimisation (CRO) plays a crucial role in eCommerce. It’s not just about getting visitors to your website but… Continue reading The Ultimate Guide to eCommerce CRO

A/B Testing: How to Optimise eCommerce in 2024

In an online store where every click feels intuitive, the products you’re looking for appear almost magically, and the checkout… Continue reading A/B Testing: How to Optimise eCommerce in 2024

Cart Abandonment Crisis? Here’s Your Winning Strategy to Reclaim Sales

Picture this: a shopping cart brimming with products, excitement in the air, and the promise of a sale. But then,… Continue reading Cart Abandonment Crisis? Here’s Your Winning Strategy to Reclaim Sales

Looker Studio (formerly Google Data Studio) – Plethora of Reporting

The beauty of Looker Studio is that it can be used to create any marketing report or dashboard. If you’re… Continue reading Looker Studio (formerly Google Data Studio) – Plethora of Reporting

Digital Analytics: The key to improving user experience

Introduction Digital analytics is like a helpful guide in User experience, giving useful information that helps businesses make smart choices.… Continue reading Digital Analytics: The key to improving user experience

Turning Data into Dollars: Black Friday & Boxing Day Online Sales Strategies

Black Friday in Australia eCommerce is a prime opportunity for e-commerce businesses to boost sales and engage both new and… Continue reading Turning Data into Dollars: Black Friday & Boxing Day Online Sales Strategies

6 Steps for a Highly Effective SEO-Optimised Website Migration

Websites are like living organisms you know, constantly adapting to new environments. The best example? The animal kingdom keeps migrating… Continue reading 6 Steps for a Highly Effective SEO-Optimised Website Migration

10 Proven Ways to Boost Your Conversion Rate, AOV, and Revenue!

Black Friday in Australia is a prime opportunity for e-commerce businesses to boost sales and engage both new and existing… Continue reading 10 Proven Ways to Boost Your Conversion Rate, AOV, and Revenue!

How DATA can save your business a lot of MONEY!!

Folks, let’s dive into a scene we are familiar with, picture your business as a cruise ship sailing through the… Continue reading How DATA can save your business a lot of MONEY!!

How To Use Zero-Party Data

One strategy that’s been turning heads for fresh ways to understand customers better and provide personalised experiences is zero-party data.… Continue reading How To Use Zero-Party Data

How to create a dashboard on looker studio using Google Analytics 4 data source

Google Analytics is a tool which gives us a better understanding of our customers, the website traffic & much more.… Continue reading How to create a dashboard on looker studio using Google Analytics 4 data source

10 things everyone frustrates about Google Analytics 4

An immensely powerful tool for learning website data and understanding visitor behaviour is Google Analytics 4 (GA4). It does, however,… Continue reading 10 things everyone frustrates about Google Analytics 4

10 Strategies for Increasing Online Sales: A Guide for E-commerce Business Owners

As an e-commerce business owner, you understand that boosting online sales is essential for your company’s success. However, with so… Continue reading 10 Strategies for Increasing Online Sales: A Guide for E-commerce Business Owners

The MarTech Playground: Top Trends for 2024 and Beyond!

After 2020, we feel like we have entered a new age along with a new decade. With technology connecting us… Continue reading The MarTech Playground: Top Trends for 2024 and Beyond!

Level up your Shopify store with GA4 – Migrate Easily

If you run an online store on Shopify, you know how important it is to track your website’s performance. Google Analytics (GA)… Continue reading Level up your Shopify store with GA4 – Migrate Easily

Power Google Analytics 4 with eCommerce Tracking: The Ultimate Setup Guide

We as eCommerce experts can’t emphasise enough how important it is to track your website’s performance, measure your marketing campaigns, and… Continue reading Power Google Analytics 4 with eCommerce Tracking: The Ultimate Setup Guide

Digital Analytics – An Overlooked Gem That Can Drive Real Business Value

Digital Analytics is no doubt one of the most critical aspects of a successful digital strategy, which is often overlooked… Continue reading Digital Analytics – An Overlooked Gem That Can Drive Real Business Value

How to Link Google Search Console with Google Analytics 4? Benefits of Linking Them

As a certified Google Analytics agency, we understand the importance of having a clear understanding of the traffic that comes to… Continue reading How to Link Google Search Console with Google Analytics 4? Benefits of Linking Them

How to Conduct a Google Analytics Audit

Google Analytics is a powerful tool for website owners and operators to measure traffic, engagement, and conversions. It is important to… Continue reading How to Conduct a Google Analytics Audit

Google Analytics 4 Implementation Guide: Simplified Steps for Success

If you’re running a website or an app, it’s important to understand how visitors interact with your content. That’s where Google… Continue reading Google Analytics 4 Implementation Guide: Simplified Steps for Success

Landing Page – Best practices for CRO

A landing page is more than just a digital doorway—it’s a pivotal touchpoint designed to convert visitors into leads. Despite… Continue reading Landing Page – Best practices for CRO

What is Google Analytics?

As a business owner, you have probably heard of Google Analytics. But what is Google Analytics 4?